Video Marketing

Video marketing is the most effective way to reach potential clients through digital means. It offers video and audio elements that tell a whole story. It’s eye-catching and exciting. But is it anything new? People that remember a time when streaming services weren’t...

Communicating with consumers and people, in general, these days is a “race against time”. A race against the time where they abort. People’s patience levels are dropping rapidly. If the content is not REALLY entertaining or interesting, you lose their attention in an...

Video has risen to the top of the digital marketing strategies as one of the most effective, if not the most effective, ways of reaching customers. But the type of video you use can make all the difference in the way it works in raising brand awareness, increasing...

What makes a great product video for marketing purposes Do not focus on too many features. Pick your battles. Most people will not remember the 5 things it does from a 20-sec marketing video. Focus on 1, max 3 Focus on the product, but if possible also on the pain it...

Let’s make one thing clear. We do not believe it is important to use animation for the sake of animation itself. We believe that the following is important and key to good communication and therefore also to great marketing videos. And because animation provides that...

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

The coronavirus pandemic has swept the nation resulting in devastating effects on people and businesses. The global trade show industry has suffered from unprecedented damage due to the financial loss. Conventions typically host hundreds and even thousands of people,...

Effectively networking is a must, so get out there and chat organically. Making lasting relationships benefit you on the long run by exposing your company to new opportunities. This works for any business, regardless of the field, people can still seal the deal...

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Brands are usually put off by the cost of a video production and try to find alternatives to it. But advertising a product or service through video can also be cost effective if you use 2D/3D animation instead of traditional video. Technical animation and modelling...

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...

Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need.

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video....

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? If you’ve...

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their...

In the world of business, it’s all about increasing revenue through conversions. 3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With...

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

A good product deserves a good presentation. In an ideal world, we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your...