Innovation, Trends & Insights

Why Interactive 3D Modules Are A Great Alternative To AR And VR

Why Interactive 3D Modules Are A Great Alternative To AR And VR

AR and VR burst onto the scene a few years ago and many companies were quick to follow the trend. However, AR and VR haven't quite had the success in product communication that many desired as it seems the market wasn't quite ready for them. In this article we will...

How to Turn Your 3D Animation Video into an SEO-Friendly Article

How to Turn Your 3D Animation Video into an SEO-Friendly Article

3D animation video doesn’t always come cheap. If you want to get the highest ROI out of the money you’ve spent, you can reuse the content in several ways. You can shorten it to post it on various social media sites. You can also turn it into an article that can be...

Benefits of Video Marketing vs. Old School Commercials

Benefits of Video Marketing vs. Old School Commercials

Video marketing is the most effective way to reach potential clients through digital means. It offers video and audio elements that tell a whole story. It’s eye-catching and exciting. But is it anything new, and what are the benefits of video marketing? People that...

Animated Video Marketing

Animated Video Marketing

Communicating with consumers and people, in general, these days is a “race against time”. A race against the time where they abort. This is a race that Animated Video Marketing can help you win. People’s patience levels are dropping rapidly. If the content is not...

How 3D Animation Videos are Used in Marketing

How 3D Animation Videos are Used in Marketing

Video has risen to the top of the digital marketing strategies as one of the most effective, if not the most effective, ways of reaching customers. But the type of video you use can make all the difference in the way it works in raising brand awareness, increasing...

8 Tips to Create a Product Video for Marketing

8 Tips to Create a Product Video for Marketing

What makes a great product video for marketing purposes Do not focus on too many features. Pick your battles. Most people will not remember the 5 things it does from a 20-sec marketing video. Focus on 1, max 3 Focus on the product, but if possible also on the pain it...

The Importance of using Animation in Video Marketing

The Importance of using Animation in Video Marketing

Let’s make one thing clear. We do not believe it is important to use animation for the sake of animation itself. We believe that the following is important and key to good communication and therefore also to great marketing videos. And because animation provides that...

Video vs. Images: Which Generates More Engagement?

Video vs. Images: Which Generates More Engagement?

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

Are Virtual Showrooms the New Normal?

Are Virtual Showrooms the New Normal?

The pandemic hit the world hard bringing devastation in its wake, but it also brought its share of silver linings. It created an increased reliance on immersive technologies, online tools, and communications which worked as convenient and money-saving alternatives to...

Product Marketing (Part 6): The power of Networking

Product Marketing (Part 6): The power of Networking

Effectively networking is a must, so get out there and chat organically. Making lasting relationships benefit you on the long run by exposing your company to new opportunities. This works for any business, and especially ones like product marketing where it seems like...

Product Marketing (Part 5): Advertise your site

Product Marketing (Part 5): Advertise your site

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Product Marketing (Part 3): Content Marketing

Product Marketing (Part 3): Content Marketing

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

Product Marketing (Part 2): Building Online Connections

Product Marketing (Part 2): Building Online Connections

In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...

Product Marketing (Part 1): Building the basics

Product Marketing (Part 1): Building the basics

Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need. We live in a world surrounded by brands that never stop reinventing their identities and we know that audience plus revenue is the...

Importance of Animated Marketing Video for Business

Importance of Animated Marketing Video for Business

It’s not surprising that video is rapidly becoming the most effective and powerful marketing for online business. Animated marketing video for businesses can help break the new ground in embracing various market segments. Video marketing grants you an opportunity to...

How to Use SEO in Your Digital Marketing Strategy

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can...

Powerful Video Marketing CTAs

Powerful Video Marketing CTAs

We all know the stats. Video marketing CTAs are not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on...

Grab Attention with Animated Videos

Grab Attention with Animated Videos

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? 3D product...

How Video is great for SEO

How Video is great for SEO

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their algorithms....

How 3D Animation Can Improve Sales

How 3D Animation Can Improve Sales

In the world of business, it’s all about increasing revenue through conversions. 3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With...

Boost Customer Engagement with Animated Videos

Boost Customer Engagement with Animated Videos

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

Give your best sales pitch – even when you’re not there

Give your best sales pitch – even when you’re not there

A good product deserves a good presentation. In an ideal world, we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your...