Video Marketing

Animated Video Marketing

Animated Video Marketing

Communicating with consumers and people, in general, these days is a “race against time”. A race against the time where they abort. People’s patience levels are dropping rapidly. If the content is not REALLY entertaining or interesting, you lose their attention in an...

How 3D Animation Videos are Used in Marketing

How 3D Animation Videos are Used in Marketing

Video has risen to the top of the digital marketing strategies as one of the most effective, if not the most effective, ways of reaching customers. But the type of video you use can make all the difference in the way it works in raising brand awareness, increasing...

8 Tips to Create a Product Video for Marketing

8 Tips to Create a Product Video for Marketing

What makes a great product video for marketing purposes Do not focus on too many features. Pick your battles. Most people will not remember the 5 things it does from a 20-sec marketing video. Focus on 1, max 3 Focus on the product, but if possible also on the pain it...

Video vs. Images: Which Generates More Engagement?

Video vs. Images: Which Generates More Engagement?

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

Are Virtual Showrooms the New Normal?

Are Virtual Showrooms the New Normal?

The pandemic hit the world hard bringing devastation in its wake, but it also brought its share of silver linings. It created an increased reliance on immersive technologies, online tools, and communications which worked as convenient and money-saving alternatives to...

Product Marketing (Part 5): Advertise your site

Product Marketing (Part 5): Advertise your site

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Product Marketing (Part 3): Content Marketing

Product Marketing (Part 3): Content Marketing

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

Powerful Video Marketing CTAs

Powerful Video Marketing CTAs

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video....

Grab Attention with Animated Videos

Grab Attention with Animated Videos

You've invested your passion and effort into this new product, pouring your heart and soul into its creation. You understand why you love it and why others should too. Yet, despite your conviction, it's disheartening to find that people aren't showing the level of...

How Video is great for SEO

How Video is great for SEO

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their...

How 3D Animation Can Improve Sales

How 3D Animation Can Improve Sales

In the world of business, it’s all about increasing revenue through conversions. 3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With...

Boost Customer Engagement with Animated Videos

Boost Customer Engagement with Animated Videos

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...