Articles
Improve Your ROI with 3D Animation
We know that 3D animation is a great way to show how a product works inside and outside in various environments. But did you also know that it can be used and reused in a variety of ways to boost your ROI? 3D animation will get you a great return on investment because...
Why your B2B business needs 3D Animation?
In today’s world, attention spans are getting shorter. People have busy lives, and they don’t want to take a lot of time learning about a product from a dull presentation. As the presenter, it’s up to you to provide an engaging medium that will get your B2B customers...
3D Animation in Video Marketing
When it comes to the world of digital marketing, video is king. It is more engaging than other mediums. It is also more memorable which makes it an effective learning tool. There are many types of video that can be used in marketing, but 3D animation is especially...
What is 3D Animation?
3D animation is something all of us have seen before and even grown up with. It is featured in animated movies like Toy Story. You may have also caught it in the rotating shoes in Nike commercials. It has a distinguishable look characterized by images that provide...
3D Animation and Instructional Videos
Have you ever read an instruction manual? Pretty boring, huh? Losing interest means you may never learn how to assemble or use the product you purchased or are about to purchase. Add video and you will get a more engaging format. But with hands and tools getting in...
3D Animation in Industrial and Technical Products
Industrial animation is every video that shows tools, industrial devices, construction processes, or other technical aspects of various industries. It helps companies to showcase what they are doing and how they do it. 3D animation is a great way to illustrate...
How 3D Animation Can Generate Leads and Boost Sales
In the world of business, it’s all about increasing revenue through conversions. 3D animated video is an effective tool for generating leads and closing sales. PinkSquare is a creator of 3D animated content that works as an effective sales tool. The company recently...
Are Virtual Showrooms the New Normal?
The pandemic hit the world hart bringing devastation in its wake, but it also brought its share of silver linings. It created an increased reliance on online tools and communications which worked as convenient and money-saving alternatives to how we did business in...
How to Turn Your 3D Animation into a Sales Tool
Research shows that video is one of the most powerful digital marketing tools. It provides consumers with video and audio telling an entire story in a format that is memorable and engaging. There are many ways to use video to connect with customers and increase...
PinkSquare’s Step by Step 3D Animation Brief Creator Can Make Your Life Easier
3D animation is becoming the way of the future. It’s a popular tool that can be used for showcasing products and providing installation instructions. It provides a visual platform that is easier to understand and digest than a written format. It helps simplify a...
Video marketing as an alternative to coronavirus cancelled trade shows
The coronavirus pandemic has swept the nation resulting in devastating effects on people and businesses. The global trade show industry has suffered from unprecedented damage due to the financial loss. Conventions typically host hundreds and even thousands of people,...
Product Marketing (Part 6): The power of Networking
Effectively networking is a must, so get out there and chat organically. Making lasting relationships benefit you on the long run by exposing your company to new opportunities. This works for any business, regardless of the field, people can still seal the deal...
Product Marketing (Part 5): Advertise your site
Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...
Product Marketing (Part 4): Why use 2D/3D animation for video marketing
Brands are usually put off by the cost of a video production and try to find alternatives to it. But advertising a product or service through video can also be cost effective if you use 2D/3D animation instead of traditional video. Animation and modelling have so many...
Product Marketing (Part 3): Content Marketing
Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...
Product Marketing (Part 2): Building Online Connections
In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...