Why 3D Animation is the BEST way to explain your product

Explain (almost) anything better with 3D Animation Animation can help you explain almost anything better, at least that’s the opinion of Bruce McKenzie. (Of course, we’re inclined to agree!) Bruce is the founder of Business Information Graphics. He has produced award-winning docudramas, executive presentations and originated the “2-Minute Explainer” video. Why Video and Animation Works Bruce says, “For technology businesses, …

Read More

Give your best sales pitch – even when you’re not there

A good product deserves a good presentation. In an ideal world we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your website before they have any other contact with you or your company. …

Read More

Press ▶ for Conversions

How and Why 3D Animation and Video Improve Conversion. You’ll convert better. If you’re asking yourself why 3D animations or video need to be part of your site’s strategy, there is your answer. Brands with dynamic content across their site– like video guides, 3D product animations, or videographic– have a conversion rate of 4.8%, vs the 2.9% CR for sites with none.

Read More

Video vs. 3D Animation: The 10 Second Challenge

Keep it short Four times as many users would rather watch a product demonstration than read a description, leaving no doubt about the benefits of video on your website. But video is no exception to the challenge of keeping user engagement and attention. Two-thirds of users prefer videos that are 60 seconds or shorter, meaning every second counts between a …

Read More

3D Animations Following In The Footsteps of Websites

Do you remember the days when building a website was the thing that only IT geeks could do? It took countless hours and a big chunk of your wallet. Nowadays, you don’t need to be a web developer to build a web page, nor a technologically savvy person. Thanks to an extensive list of services and tools, such as website …

Read More

5 Reasons Why 3D Animation Beats Video

The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in an easy and comprehensible way but with 3D animation you can do it even easier, …

Read More