Articles
Product Marketing (Part 1): Building the basics
Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need.
Our Production Process
Get to know our production process. By following these 4 easy steps, we are able to keep you in the production loop, which gets you the exact animation you want. As a result, the production process is made transparent and easy,...
What we need from you
Whatever your line of work is, a 3D video will ensure that your viewers can visualize the products you offer. PinkSquare delivers the finest detail-oriented 3D videos for your technical and marketing needs. Be it a B2C or a B2B video; we strive to create the perfect...
7 Tools to Make Simple Technical Animation Videos for Small Business
Businesses that use technical animation videos for marketing their products have the most success in customer acquisition and customer retention. Naturally, they have to know how to implement those videos in marketing strategies. Being able to add videos into a...
The Power of Product Visualization Videos
Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...
Effective 3D Animation Techniques
Video is all around us. You can find it in the corner store windows to your own laptop screen. Making one takes weeks, months, or even years. However, have you ever wondered how the videos you watch daily are made? In this article, we’ll go through the most popular 3D...
Why Marketers Use Product Rendering
Product photos went out of fashion a few years ago, when companies started adopting digitally-made visuals for their promo material. Marketers switched to videos and pictures made by product rendering. In this article, we’ll explain what product rendering is, why...
What is 3D Detailing in Product Videos
We’ve talked about why your company needs 3D animation in a previous post, but we never explained in detail the process of making a 3D animated video and why 3D detailing animation is important. In this post, we’ll take you through it all and share some 3D animation...
A Beginner’s Guide to 3D Product Imaging
Pictures don't do the trick in marketing anymore because your regular customer is getting more finicky each year. Even the video lost its charm in the past decade. What your product needs is a 3D product imaging technique. The improvement in the photography field made...
What is 3D Modeling and When to Use It
3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain. Almost every...
Importance of Animated Marketing Video for Business
It’s not surprising that video is rapidly becoming the most effective and powerful marketing for online business. Animated marketing video for businesses can help break the new ground in embracing various market segments. Video marketing grants you an opportunity to...
Engaging 3D Product Videos
Have you ever incorporated 3D product demos into your B2B advertising strategy? B2B companies have a narrow area of expertise to market. Most of the material produced for marketing purposes end up discarded since the content has to fit the exact needs of the clients....
How to Make Technical Animation Videos Work for Your Company
Technical animation videos have been around for years and are mostly used in the industrial machinery sector. Creating one such video requires a lot of technical knowledge about the product, its parts, the way it works and how it can be used. In this little guide,...
Why Your Business Needs Construction Animation
Our last article talked about how industrial animation benefits your company. It’s perfect for marketing purpose or product demos. However, if you’re a construction business owner, industrial animation alone won’t do the trick. What you need is construction animation....
Benefits of Industrial Animation
Construction and technical company owners often have a hard time explaining their products or services to their inexpert clients. It’s not only difficult to enumerate every single part of a house plumbing system, but it takes time to demonstrate how everything exactly...
Tips for Making Effective Product Videos
Soon after making an excellent product, you’ll have to find ways to market it. If your intention is to explain how it can make your customer’s life easier, you’ll go with the most expressible medium possible: the video. That is, if the product’s use is far from being...