Articles
Product Marketing (Part 5): Advertise your site
Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...
Product Marketing (Part 4): Why use 2D/3D animation for video marketing
Brands are usually put off by the cost of a video production and try to find alternatives to it. But advertising a product or service through video can also be cost effective if you use 2D/3D animation instead of traditional video. Animation and modelling have so many...
Product Marketing (Part 3): Content Marketing
Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...
Product Marketing (Part 2): Building Online Connections
In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...
Product Marketing (Part 1): Building the basics
Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need.
Our Production Process
Get to know our production process. By following these 4 easy steps, we are able to keep you in the production loop, which gets you the exact animation you want. As a result, the production process is made transparent and easy,...
What we need from you
Whatever your line of work is, a 3D video will ensure that your viewers can visualize the products you offer. PinkSquare delivers the finest detail-oriented 3D videos for your technical and marketing needs. Be it a B2C or a B2B video; we strive to create the perfect...
7 Tools to Make Simple Technical Animation Videos for Small Business
Businesses that use technical animation videos for marketing their products have the most success in customer acquisition and customer retention. Naturally, they have to know how to implement those videos in marketing strategies. Being able to add videos into a...
The Power of Product Visualization Videos
Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...
Effective 3D Animation Techniques
Video is all around us. You can find it in the corner store windows to your own laptop screen. Making one takes weeks, months, or even years. However, have you ever wondered how the videos you watch daily are made? In this article, we’ll go through the most popular 3D...
Why Marketers Use Product Rendering
Product photos went out of fashion a few years ago, when companies started adopting digitally-made visuals for their promo material. Marketers switched to videos and pictures made by product rendering. In this article, we’ll explain what product rendering is, why...
What is 3D Detailing in Product Videos
We’ve talked about why your company needs 3D animation in a previous post, but we never explained in detail the process of making a 3D animated video and why 3D detailing animation is important. In this post, we’ll take you through it all and share some 3D animation...
A Beginner’s Guide to 3D Product Imaging
Pictures don't do the trick in marketing anymore because your regular customer is getting more finicky each year. Even the video lost its charm in the past decade. What your product needs is a 3D product imaging technique. The improvement in the photography field made...
What is 3D Modeling and When to Use It
3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain. Almost every...
Importance of Animated Marketing Video for Business
It’s not surprising that video is rapidly becoming the most effective and powerful marketing for online business. Animated marketing video for businesses can help break the new ground in embracing various market segments. Video marketing grants you an opportunity to...
Engaging 3D Product Videos
Have you ever incorporated 3D product demos into your B2B advertising strategy? B2B companies have a narrow area of expertise to market. Most of the material produced for marketing purposes end up discarded since the content has to fit the exact needs of the clients....