Innovation, Trends & Insights
B2B Marketing Challenges and Opportunities in 2024 – 3 Interviews
In 2024, B2B marketing challenges and opportunities have evolved with increasing complexity. Marketing managers must balance a variety of demands, including content creation, vendor management, and the need for personalization, all while staying ahead of emerging...
3D Medical Device Animations Marketing: Trends Shaping the Future
Introduction In the fast-paced and ever-evolving world of healthcare marketing, 3D medical device animations have emerged as an indispensable tool. These various 3D medical animations are vital for conveying complex medical concepts, highlighting the advanced features...
Why Interactive 3D Modules Are A Great Alternative To AR And VR
AR and VR burst onto the scene a few years ago and many companies were quick to follow the trend. However, AR and VR haven't quite had the success in product communication that many desired as it seems the market wasn't quite ready for them. In this article we will...
Advantages of Unistrut for Medical Light Supports: A Reliable Solution for Surgical and Exam Lighting Installations
In this article, we explore the advantages of utilizing Unistrut’s channel profiles and metal framing systems for medical light supports. Before delving into the advantages, we will also provide a helpful checklist to ensure you receive a precise quote on light...
How Using 3D Product Animation for Your eCommerce Business Can Transform Your Marketing
In the fast-paced world of eCommerce, businesses need to find new and innovative ways to capture the attention of potential customers and drive sales. One effective strategy that has gained popularity in recent years is the use of eCommerce 3D product animation. By...
How Medical Device Animation Can Boost Sales
The use of medical device animation has been gaining popularity over the years, and for good reason. It allows medical professionals to visualize complex medical devices and procedures, making it easier to understand and communicate with patients. Additionally, 3D...
Product Pages in 2024
As we enter a new year, we are also able to spot new trends. In this article we will share with you what we think will be the biggest trend for product pages in 2024. Let us begin by highlighting why product pages are crucial for your business. Product pages are the...
Augmented, Virtual Reality, Mixed Reality and interactive 3D in B2B
I’m sure you have heard at least one of these terms but what the heck is AR, VR, MR and interactive 3D and what is the difference between them? The next section will address those questions. Augmented Reality (AR) AR changes the physical world around you by adding 3D...
How to Turn Your 3D Animation Video into an SEO-Friendly Article
3D animation video doesn’t always come cheap. If you want to get the highest ROI out of the money you’ve spent, you can reuse the content in several ways. You can shorten it to post it on various social media sites. You can also turn it into an article that can be...
The Importance of Product Videos for Your Business
No matter how great your products and services are, they won’t mean much to anyone unless you have a strong marketing plan. Product videos play a major role in marketing campaigns making them valuable business boosting tools. This is why they are so important. Read on...