Have you ever tried visualizing how a really complex product works from reading a long, detailed description of it? How did you do? Probably not too well, we’re guessing. Don’t worry, it’s not your fault. Studies show that the brain processes visual data a whopping 60,000 times faster than text. Because of this, 3D product animation videos can make your …

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video. This enthusiasm creates a flood of, well let’s face it, terrible video content. It …

Do you own a construction, transport, or manufacturing company? If you do, you probably don’t think using 3D product animation video marketing is relevant to you. It absolutely is! 3D product animation isn’t exclusive to tech companies. All companies in the secondary sector of the economy can hugely benefit from using video as a marketing tool. The truth is, many …

Engineers. Who are they? What do they eat? Where do they hide? What marketing strategies do they respond to? As a marketer, you want to make sure to speak to your audience in their own language. When writing to engineers, you need to be aware of the Marketing trends that promise to affect their industry. In this post, we will …

Pitching up services and products by portraying the overall standard and vision of your business is essential, hence the booming of explainer videos in the last couple of years. Studies show that 74% of users who watched an explainer video about a product eventually bought it. 83% of businesses who used video marketing registered significant earnings as it engages even …

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? If you’ve engineered a new pipeline, developed a …

SEO (Search Engine Optimisation) continues to be a hot topic in 2018. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their algorithms. These changes help to guide Google’s users to more quality content, which is great, but …

3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images and traditional video just can’t do. With 3D animation you can pack information into easily absorbable, memorable and engaging content, which will entertain your customers and help to drive your sales. The nature of immediacy in …

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they will like and share the content you promote. However …

   The 3D product animation and manufacturing industries may seem vastly different, but they actually work perfectly together. Here’s why 3D product product animation should be in every manufacturer’s tool kit. 3D product animation can simplify even the most complex industrial products. It can show how intricate machinery works and even make factory operations a pleasure to watch. 3D animation …