Growth Marketing
We believe that digitally driven growth is vital for B2B, manufacturing and industrial companies that want to increase market share. Visual content to stand out from the competition combined with measurable growth marketing solutions helps you do just that.
Lead Generation
PinkSquare uses comprehensive strategies to bring leads to your business. Our approach gives your company digital marketing tools that you need to increase leads and boost conversions.
Sales
Bringing in leads is important, but in the end, it’s all about getting those conversions. PinkSquare integrates strong sales tools that boost growth and revenue.
Customer Retention
Once you’ve got that sale, you want to keep your customers loyal. PinkSquare provides tools that will keep them returning again and again.
Video Marketing
Video marketing is one of the most effective tools in the world of digital marketing. It provides video and audio elements telling the whole story.
- It is beneficial in increasing learning and offers a more memorable experience for the viewer. It drives engagement that promotes conversations. The visual aspect of video makes it easy for consumers to understand exactly how a product works and the benefits it offers.
Additionally, video is sharable across a wide variety of platforms including the web and social media channels. This makes it a cost-effective marketing option.
Account Based Marketing
Account based marketing is a B2B marketing tool that involves marketing and sales teams working together to reach their goals.
- This approach allows marketers to come up with personalized messages that appeal to consumers.
- It nurtures all prospects simultaneously to shorten the sales cycle.
- It aligns sales and marketing to create seamless transactions across both departments. It traces marketing efforts directly to sales for a clearer picture of ROI.
SEO & Web Development
Your website will be the first point of contact for many prospective clients, and you want to make a great first impression. PinkSquare can work with you to develop a website that is easy to navigate and easy for clients to use.
- The site will be optimized with a strong branding message, engaging content and quick load times.
- It will be designed to keep users on your page longer making for the foundations of a trusting relationship and increased conversions.
SEO is a major component of a good web site design. It plays a key role in getting your business to the top of search engine pages. With algorithms constantly changing, it can be difficult to determine what search engines are currently looking for, but PinkSquare is on top of the latest trends. We will make sure your website is optimized with alt tags, keywords, internal and external links and more.
Online Sales Tools
Online sales tools are digital sales tools that can be used to manage customer relationships (CRMs), sales intelligence, analytics, gamifications, video conferencing, marketing automation, customer service software and e-signatures. They help businesses determine their target audience and reach out to them using the most effective strategies. They reduce time consuming administrative tasks. What’s more, companies that aren’t updated with the best online tools may risk missing out on sales.
Other Sales-Strategies
Conversions will also increase with a well-developed website, virtual showrooms and the use of 3D product animation videos. PinkSquare will optimize your web site and provide virtual showrooms and 3D product animation that allows users to get a real shopping experience and make smart purchasing decisions.
Virtual Showrooms
Virtual showrooms are an effective B2B sales solution.
- Beyond simply showing products, these showrooms offer a 3D format that allows users to engage in an interactive experience that simulates use of the product.
- The technology takes online shopping to a new level. It allows businesses to shop from the comfort of their home and offices while taking the guess work out of whether they are buying a product that’s right for them.
Support Solutions
Once a client receives a product, it’s essential that they know exactly how to use it. Any miscommunications can cause them to return the product and form an unfavorable opinion of your company that will keep them from wanting to buy from you in the future. PinkSquare will help you provide customers with a wide range of support solutions including online 3D video tutorials, chatbots, FAQ sections on web sites and easy to reach customer reps.
3D Instruction Videos
When it comes to support solutions, 3D instructional videos may be your most effective tool. Once customers receive your product, they can consult these videos to get an unhampered view of exactly how your product works and all its functionalities. They can go at their own pace to start and stop the video breaking the information up into easily digestible chunks. The support offered in a 3D instructional video can make all the difference when it comes to the customer deciding to keep the product. It will also be a determining factor in their continued loyalty.
Post-Sales Marketing
Post sales marketing is essential in customer retention. There are several ways to keep them coming back.
- After they have bought your product, keep in touch by sending emails advertising new product lines, discounts and personalized specials such as birthday freebies, etc. Send out newsletters with important information that pertains to your industry.
- Loyalty programs that offer reduced prices after a certain number of sales can also be effective.