Video marketing has become one of the most important tools in digital marketing today. Consumers love it because it provides video and audio elements to tell a whole story. It is easy to digest, entertaining and engaging. It is also more memorable when it comes to sending a branding message.
The video marketing space saw a rise in popularity in 2017. During 2018 and 2019, it developed from a marketing tactic to a full-on business strategy.
The ongoing pandemic made more people flock to the internet making video marketing further increase in popularity and that’s a trend that is expected to continue growing in the foreseeable future. According to HubSpot Research, more than 50% of consumers want to see videos from the brands they buy, making it preferable to any other type of media.
Video is a powerful tool that can be used on landing pages to increase conversion rates. Here are some stats to consider:
- Video has been shown to increase conversions by 80%.
- Studies show that using the word ‘video’ in your email subject line can boost open rates by 19%.
- 90% of consumers say video is a valuable tool when it comes to helping them make purchasing decisions.
Video can be used at various stages throughout the sales funnel. It is great for generating leads, attracting consumers, and converting them into paying customers. 93% of businesses say it is effective in helping them bring in new customers. 47% say it’s a valuable retargeting tool.
This article will explain the benefits of Video Marketing touching on subjects such as:
- Benefits of Video Marketing
- Animated Video Marketing
- How 3D Animation Videos Are Used in Marketing?
- Product Videos for Marketing
- The Importance of Using Animation in Video Marketing
- Video vs. Images: Which Generates More Engagement?
Video Marketing is Versatile
One of the nice things about video is it can be used in so many ways to promote your brand. Here are some of the applications it’s being used in.
- Demo Videos: Demo videos show customers how your product works.
- Brand Videos: Brand videos provide a behind-the-scenes look at what your brand’s about and how you bring value to your customers.
- Event Videos: Event videos document any event your company may be involved in including product releases, conferences, fundraisers and more.
- Case Study and Testimonial Videos: These videos document customer experiences with your product or brand showing your company in a favorable light.
- Expert Interviews: Expert interviews offer insight into your industry providing consumers with valuable information that may build loyalty and trust.
- Explainer Videos: Explainer videos help the viewer understand the value of your products and services.
- Educational and Training Videos: Educational and training videos provide the viewer with information that helps them better understand your industry and the solutions your company provides.
- Animated Videos: Animated videos are often used to make complex processes and theories more understandable. They offer an engaging way to educate consumers about your products and services.
- Livestream Videos: Livestream videos have been getting high engagement on the internet. Research shows that viewers will watch a live video 8.1 times longer than they will spend on other types of videos. They can be used for Q & A, to document an event, and more.
Video marketing is an essential tool in today’s digital world. Will you be integrating it in your campaigns?
Benefits of Video Marketing
Video marketing didn’t become a giant in the digital marketing industry by luck. There’s a reason why it’s such a popular way to reach consumers. Here are some of the benefits it offers.
Videos produce an exceptionally high return on investment. This is large because it can be used on so many platforms. Most social media platforms accept video. It can also be integrated into emails, featured on landing pages, used in presentations, and more.
Video is very versatile, and businesses can use the media in various ways to attract customers. It can be used at any point in the sales funnel from attracting consumers to educating customers to boost conversions. It comes in several formats including demo videos, educational videos, instructional videos, and more.
Video is Memorable
Studies show that video is more memorable than other forms of media. Viewers have been shown to retain 95% of the information delivered in video format as opposed to 10% of the information delivered through text. 80% of consumers have been shown to remember information they learned in a video a month ago. This means that it’s a good way to educate people about your product or brand.
The subject of your video can be adapted into other formats, or it can be adapted from other formats. For example, if you wrote a blog about, oh, let’s say, the benefits of video marketing, you can turn it into a video. On the other hand, your video on the benefits of video marketing can be turned into a blog, a white paper, or any other type of media. This is another way that video can bring value to your company.
It Helps You Rank Higher in Search Engines
One of the main goals of digital marketing is to get your website to rank highly in search engines to make it more discoverable so you will bring in more traffic. One way to achieve this is to get people to stay on your pages longer. 80% of marketers say video boosted dwell time on their websites and statistics show the average viewer will spend 88% more time on a website that contains a video.
With all the benefits video marketing offers, you can’t afford to not include it in your marketing strategy.
Animated Video Marketing
Animation can be an effective format for boosting your marketing strategy. Animation is mainly done by computer these days and the end result can be a 2D or 3D animation. 3D animations generally have more depth and require 3d objects to be modeled, while 2D animations consist of flat two-dimensional images.
Animated video marketing is often integrated into digital campaigns to build engagement and make complex procedures easier to understand. Here are some of the benefits it can offer.
It is Not Limited by Reality
Animated videos are not limited by reality. Therefore, they can show just about anything. Want to show how to assemble your product in just five seconds of film time, done! Want to show the various ways your product can be used without using actors to reenact every situation, done!
When you animate, you are not dealing with real-life situations that can slow you down or obstruct your scenes. This allows you to show the viewer what they need to see.
It’s Accessible and Relatable
Animation brings out the child in all of us. Therefore, it’s a great way to explain difficult processes and complex procedures.
For example, if you are trying to teach someone rocket science, the last thing you want to do is bring in a scientist in a lab coat who seems to be speaking in tongues. Use an animated super cat instead and people will be picking up those topics in no time.
It Does Not Require Sets and Actors
Animation is brought to life by specialists who use different programs to create images. It cuts out the need to hire actors and find a location that will need to be properly lit. You also won’t have to worry about weather issues getting in the way of your shoot.
As compared to live video, animation is lower maintenance, cost-effective option.
Animation is easy, it’s relatable and it allows you to show the viewer things that you wouldn’t be able to in a live video format. It’s no wonder that animation video marketing is becoming a popular digital marketing option. How will you be using it to eliminate limitations in your campaigns?
How 3D Animation Videos are Used in Marketing?
Animated videos are great for marketing, but integrating 3D takes it to the next level.
Animated videos are a good choice for marketing because they make the impossible possible. They are not subject to the limitations of real life. They show processes being completed outside of real-time. They provide footage without obstructions. They make for scenes that can not be recreated in real life.
Animation can also provide an element of fun that can make complex processes easy to understand. It does not require actors or locations, so it is a cost-effective, low maintenance option and, like all types of video, it combines audio and video elements to tell a whole story.
But once you add the element of 3D, you can make your animated videos even more effective.
3D animated videos add dimension to animated graphics. They can show you the inner workings of a product so viewers can see how it functions, including tasks that would not normally be visible to the human eye.
To get a better idea of how effective 3D animated videos are in marketing, let’s look at some applications they are commonly used for.
Industrial Tools: 3D animated videos are great for showing how industrial tools work in various settings. They provide an interior view of how the product functions as well as how it works inside systems and underground.
Real Estate: Many real estate agents use 3D animated videos to show clients homes to determine their interest before attending an open house. They provide exterior and interior views so potential buyers can get a feel for what it will be like to step into the home before their visit. This is a great way to save time and money that might be spent going from door to door and seeing properties the buyer may not be interested in.
Medical Products: 3D videos are valuable for medical product manufacturing companies looking to sell their goods to providers. They offer an internal view of how the product works and the effects it has within the human body. This kind of animation is called 3D medical device animation.
3D animated videos provide a different dimension and offer an insider’s view allowing clients to get the full picture. They are a valuable marketing tool that is expected to increase its reach in digital marketing as time moves on.
Product Videos for Marketing
Product videos show the viewer the benefits a product can offer. It will show how the product works in various applications, and it will demonstrate the value it can bring to a consumer’s life.
Statistics have shown that product videos are effective in increasing conversion rates. The fact that the information is delivered in a video format makes it more memorable. It provides people with an experience that is similar to using the product which makes more of a lasting impression.
Product videos are also ideal because they can be used in a wide range of applications for marketing purposes. They can be shared on a variety of platforms, including the internet, emails, and social media. They can be used on websites, tradeshows and implemented at product presentations.
There are a variety of formats product videos come in. These include the following:
Explainer Videos: Explainer Videos are 2D or 3D animated videos. Often involving characters and selling a service rather than a physical product. This engaging format is memorable for viewers.
Whiteboard Animation: Whiteboard animation involves drawing images on a whiteboard with a black marker. The narrator explains what is happening as the drawings are made.
Motion Graphics: Motion graphics are animated graphic designs. Graphics elements are animated to create the illusion of motion or rotation.
Screencast: Screencast videos feature a digital recording of a computer screen that shows how the product works. It often includes an audio element. It is not the most attractive or engaging choice, but it’s a budget-friendly option and can work in some situations.
Live-Action: A live-action video is a live scene that shows how the product works. It is effective for products that have attractive packaging and physical applications.
3D Animation: A 3D animated video lends a sense of depth. It is ideal for showing the inner workings of a product clearly illustrating how it functions in hidden and underground applications.
Product videos are an effective way to sell a product. With so many formats available, you are guaranteed to find one that best appeals to your product and customer base.
The Importance of Using Animation in Video Marketing
Video marketing is one of the most effective ways to reach your target audience. It is more memorable and engaging than other marketing formats and it is quickly becoming a favorite for consumers and businesses alike.
There are many types of video marketing formats that can be used but integrating animation is beneficial to everyone involved. Here are some reasons why it is so effective.
It is Not Limited by Real Life
When you shoot live videos, you are faced with limitations. There is only so much you can show in a live video. Features may get obstructed, and you may want to illustrate processes that are difficult to carry out in a live setting.
When you use animation, you can show viewers anything. When it comes to product videos, viewers will get a clear view of exactly how the product works no matter how complicated the processes can be.
Showing processes in real time can also be time consuming. Animation allows you to show these processes sped up making for a shorter video that retains the client’s attention.
Animation is a fun way to illustrate ideas and capabilities. It has a childlike appeal that draws the viewers in. It makes it easier for viewers to understand complex theories.
It’s Cost Effective
Animation is a cost-effective way for businesses to produce video content. They don’t have to hire actors or a big film crew. They don’t need to rent a studio and lighting gear or worry about expensive last-minute changes due to weather conditions.
All they need is an animator with great skills and neccasary equipment and then they are good to go.
And like any other type of video, animated videos are shareable across a variety of platforms. They provide audio and visual elements that tell the whole story and make the media more memorable.
2D Vs. 3D Animation
Animation can be 2D or 3D. With 2D, you’re dealing with 2 dimensions, length and height. With 3D, you’re dealing with length and height, but you also have depth.
The depth of 3D video allows you to see how a product works. You can see the product’s internal and external features and you can see how it operates in underground and hidden applications. This makes it a preferred method when it comes to product videos, explainer videos, educational videos and more.
Taking all of this into consideration, will you be using animation in your video marketing campaigns?
Video vs. Images: Which Generates More Engagement?
When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making.
There are two main types of imagery that can be used, video and static images. Both are effective in making the text more engaging, but when it comes to which is best, videos beat images every time. Statistics show that video doubles click-through rates and increases conversion rates by 20-30%.
Here are some reasons why it is so effective:
Video Provides Audio and Visual Components
A video doesn’t just show a picture. It speaks to you. It communicates the point that you need to get across.
For example, let’s say you see a band. There’s a reason why all eyes are on the singer, and it’s not just because he or she is in the center of the stage. It’s because they are, essentially speaking to the audience.
A video has the same effect. The audio it provides sets it apart.
A Video Shows the Complete Picture
Let’s say you are trying to explain a theory using text. It may be difficult to convey your meaning to the reader.
Images may help you get your point across, but they won’t tell the entire story.
A video clearly illustrates your point using movement, voice, and visual elements to provide context for what you are referring to.
A Video Has Movement
Say you are in a room and every object is perfectly still. All of a sudden, something moves. Your eye will instantly be drawn to the movement.
The same applies to video.
Video has moving objects and people that draw the eye. It works to boost engagement and get your product noticed.
A Video Builds Trust
An image does not show movement so it can be drawn in any way. For example, even a faulty or poorly made product can look great in a photo or illustration.
When you look at a video, you see the way the product functions. This makes it difficult to hide flaws. Consumers realize this and are more likely to trust a product that’s shown in the video.
Will you be using video or images to increase engagement for your products?