Content Marketing

Once you receive your 3D animation video from PinkSquare you can start using it for your content marketing. To make your work easier we have come up with a couple of ideas on how to use your 3D animation.
Below you can see what type of content, which channels, and what activities are our 3D animations suitable for to generate leads for your company. On this page, you can find also specific content examples.

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3D Animation provides a great visual way to tell the whole story in a minimal amount of time. And when it comes to what you want to show, the possibilities are endless. It can be shared across a variety of channels.


Video posted to social media is 10 to 20 times more likely to be shared than posts without video. A video optimized for social media will have more of a focus on engaging people in a short amount of time and driving leads as compared to one posted on a website.


Video is more engaging than still images because they tell more of a story. However, still images still have their time and place and can be used in a variety of contexts.


While video offers both visual and audio elements, there are those who prefer reading. In addition to being more suited to scannability, text can also contain keywords and other SEO elements that can get your site to the top of search engines and it’s easy for readers to share.

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content marketing visualContent, content, content… everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing, with an emphasis on storytelling and visuals.


Why is content marketing important for your business?



It drives social media and emails to your site


Google loves it (the more fresh content, the more chances to improve your Google ranking)


It makes you an authority


It builds a community


 It stimulates organic growth


How about giving away some of your knowledge and expertise? Blogging can enforce your connection with potential buyers and build your brand, while proving your technical skills. Most people visit a business website to get some general knowledge about a product. No one ever thinks that the technical industry could actually benefit from online presence. Why not be one step ahead? Take advantage of that and grow your audience by creating interesting, engaging content.

What to write

Not sure which areas to cover on your blog? Writing fresh, daily engaging content for your company might indeed seem daunting. You could, for example, include a section that helps clients through your products assembly process. You could also discuss current trends in your industry. Keep in mind that you must know your target audience and what they’re most likely to find interesting to read.

Do not write without understanding and considering your demographics.


Do not underestimate the power of visuals. As we are daily exposed to visual cue interaction, visual content marketing is a hot trend. Blogging is much more than writing plain text. It’s a mixture of multimedia elements offering the user an entertaining experience. Make sure you nail that. Not being able to spend time creating original videos and pictures is not an excuse. You can always use free stock images or create infographics in Canva, Visually or Picmonkey. Just make sure you don’t come across as looking ordinary.


Ebooks are also a strategic marketing tool. Main reason? It grants you status, authority and credibility. It goes beyond an ordinary blog post by giving you the position of an industry expert.


Write something you have knowledge about. An ebook is not a 500-1000 word vague blog post that hardly captures your subject. It’s an in-depth analysis of a particular subject that needs to cover every single aspect of it. You’ll have to be an innovator, collector and investigator at the same time. What does this mean?

Innovator: Write something original, even if the subject has already been approached. Come up with a different view or treat your subject from a different angle.
Collector: Research, research, research… Always compare information and take into consideration the wide variety of ways that you can talk about something.
Investigator: Seek to reveal and explain the value of a given approach.

Case Studies

Case studies are a great way to explain how your business came up with a clever solution for a customer. Therefore they represent some of the best selling strategies out there. And that’s because people love stories. You should always be storytelling in content marketing. We remember stories rather than cold, hard facts. Case studies mix storytelling with information that can help to sell your products and services.

Components of a case study:

Questions your Case study should Answer:

About the project

  • Who is it for?
  • Why do they need it?

About the customer and your solution

  • What challenges were you facing and what motivated you to solve them?
  • Why did you choose us over others?
  • How does our product benefit you?
  • Would you use our services in the future?
  • What would you say to other businesses facing the same problems as you did?

Add a mix of media to your case study. We cannot stress enough the importance of complimenting imagery and video be it a case study or blog posts.They satisfy the desire for social proof, but also enhance credibility.


In an ever-expanding informational era, it’s becoming more and more difficult to grab attention. But people never get tired of compelling content. And infographics provide easily scannable, nicely packed information that goes well with almost any piece of written content. Provide useful data in a visual attractive matter with an infographic.


Video marketing has grown in the past few years, and it doesn’t seem to be stopping. Studies show that people engage with video way faster than with other type of media. Videos are a great way to explain products, demonstrate assembly, display processes or give a virtual tour. Google also likes media-rich content, making real-time and animated video a great tactic to add to your content marketing strategy.