3D Product Animation

3D product animation video examples

3D animation is necessary for your company. Let’s examine the most effective type of product animation for your company and why it is crucial.

What is 3D Product Animation?

Presenting your product, brand, and expertise in a 3D product animation, instead of recorded video or still images, allows you to highlight product features and unique selling points to your audience in ways that traditional video technology cannot match

The adoption of animated product videos by companies with physical and especially technical products has seen a significant increase in the last few years, as they have become more affordable. Various industries now use them for training, support service, and advertising purposes. To name a few you can see animated product videos in the furniture industry, mechanical, construction, and aerospace industry as it helps them to put a spotlight on the product’s greatest features.

Product managers and marketers now have the capability to prototype faster and market products more efficiently than before, thanks to 3D product animation.

Do You Need 3D Product Animation?

Most industries that produce and sell products for personal use, business use, or even heavy machinery have to show what their products do in a short amount of time. Furthermore, 3D product animation videos are perfect for marketing purposes and events.

Additionally, an animated product video has the ability to make your company stand out from the competition. It can draw more attention since potential customers like to know what value your products offer in the shortest period of time.

On top of this, a specifically-crafted product animation can bring you more new customers, enhance the quality of relationships with the old customer base and make you a leader in your niche.

Tips and Tricks for Creating 3D Product Animations

If you believe the sales message for your product would benefit from 3D animation, consider consulting with 3D product animation companies. These videos are ideal for companies that struggle to communicate their products to customers, as they can effectively simplify complex information.

However, the videos must meet the needs and preferences of your target customers. A great video is a short, useful, and unique work of art that can capture the viewer’s attention, educate customers, and highlight the benefits of your product.

In conclusion, it’s time to incorporate 3D animation videos into your marketing strategy. Show your audience the value of your product. For creative input or inspiration, contact us at PinkSquare.

3D product animation engineering example close up

5 Types of 3D Product Animations

Product videos are a powerful tool for your marketing strategy, so it’s important to choose the product video to make this tool as effective.

#1 Launch video

This type of 3D product video is used to market the product launch of your new product. Therefore, it becomes the perfect way to introduce a visual demonstration and the benefits of the launching product.

 #2 Instruction animation

A 3D instruction animation focuses on how to install, assemble maintain and use your product. On top of making life easier for the customer or the person using your product, making it easier for them also potentially saves your employees time.

#3 Process video

A product video that focuses on explaining processes. This could be for industrial processing equipment or even the process of producing the product itself.

#4 Close-up video

This product video will show the product design, texture, and materials in detail.

#5 Cross-section video

 Many technical products have features or technologies that are hidden. As a result, they can be demonstrated by showing the product in an animation with exploded or cross-section views.

3D Product Animation Video Examples

So, if you’re interested in showcasing a product with a 3D animation video, here are some of the 3D animation videos we have produced to inspire you.

What is the Process of Purchasing a 3D Product Animation?

As a business owner, knowing how to purchase a 3D product animation video that accurately describes your product and message is difficult. Nevertheless, the process of creating a 3D product animation begins with a concept. The 3D animation company you hire will need to decide on a storyline and possibly create storyboards to transform your ideas into visual elements.


Storyboards are a two-dimensional presentation of the story that serves as a blueprint for the action and dialogue parts. In many cases, bullet points describing the various steps are sufficient.

Animatic Mock-Ups

Once the overall story is in place, the timing, sound effects, and motion of the scenes and more complex animation sequences need to be addressed. The animation company will plan the sequence with mock-ups adding visual effects to the video segment.

3D Modeling

3D modeling is a technique that creates 3D models. The model is made from a mesh connected by vertices and then shaped and defined with more details.


Essentially, texturing is adding one more layer to the modeled object. During the texturing process, a light 2D overlay is added to color the model and give it textures. All kinds of properties are used, from transparency and translucency to reflectivity and color. Photoshop is the most popular program to use for texturing. As a result, these details work towards creating a realistic-looking model.


Animation is a procedure that makes the 3D model move, to which the animator moves objects from one frame to another. Therefore, it often becomes the time-consuming part of a 3D animation project and depends on various elements, such as motion and fluidity, expressivity, or timing.

Lighting and Camera Setting

Lighting is crucial in making the animation more realistic and in enhancing certain parts of the object. Without it, a 3D model becomes dull or changes its appearance. Professionally added lighting effects and camera positions can highlight the product’s key features and accentuate what the product can do. The special camera setting creates a sense of depth and puts the product’s features in perspective.


Rendering is an essential step in completing the animation. It is the process of printing each frame from the 3D model with all the information previously gathered (movement, colors, and sets). All the frames combined make the whole animation. It is the last step before adding special effects and music. Different rendering effects will create different results, from cartoon-like effects to photorealistic outcomes.

Compositing and Music

After rendering, the animator uses specific software to touch up and edit the renders, adding special effects. This process is called compositing. It’s when things blow up or morph in animated 3D videos. After that, music is added to set the tone of the video.


Lastly, the video expert will edit the video and set an appropriate format for digital production. In this last stage of post-production, the animator can make minor changes to the finished product.

Are you ready to rise your product image to the next level?

Feel free to contact us and let us help you think of unique ways to present your product to your customers.

Receive a free quote within one business day