We’ve talked about why your company needs 3D animation in a previous post, but we never explained in detail the process of purchasing a 3D animated video and why they are important. In this post, we’ll take you through it all and share some tips and tricks along the way.

What Exactly is 3D Product Animation Video?

3D animation is a way of presenting your product in a 3D space through video. It has seen a significant improvement in the last few years, partly due to the film industry and the development of 3D animation techniques. In the last few years, 3D product videos became more affordable, and various industries use them for advertising purposes. Many industries like the furniture industry, mechanical, construction, and aerospace industry use product animation to put a spotlight on the product’s greatest features.

Old methods such as creating scale models vanished from the process. It means the 3D video industry and marketers can now enjoy faster prototyping, quicker marketing and promoting a product more efficiently than before.

What is the Process once you Purchased a 3D Product Animation

If you’re a business owner, you might wonder where and how to purchase a 3D product animation video that will describe your product most accurately. 3D product animation starts with a concept. You or the 3d animation company you use will have to decide on a storyline, maybe even create storyboards that will transform the ideas into visuals.

3D product animation concept

1. Storyboards

A storyboard is a two-dimensional presentation of the story. It serves as a blueprint for action parts and the dialogue parts. In many cases some bullet points describing the various steps can be enough.

2. Animatic Mock-Ups

Once the overall story is in place the timing and motion of the scenes and more complex animation sequences need to be addressed. The animation company sometimes plans the sequence with mock-ups, as well as continue with adding visual effects into the video segment.

3. 3D Modeling

In one of our previous posts, we explained what is 3D modeling, so, in short, it’s a technique that creates 3D models. The model is made from mesh connected by vertices. The object is then modeled into shape and later defined with more details.

4. Texturing

Texturing is essentially adding one more layer to the modelled object. In the texturing process, a 2D overlay is added to color the model and give it texture. All kinds of properties are used, from transparency and translucency to reflectivity and color. Photoshop is the most popular program to use for texturing. These details work towards creating a realistic looking model.

5. Rigging and Skinning

Before animating the product, the animator has to insert structure into the 3D object. In other words, the model needs to be able to move with rigs and a matching set of controls. After rigging comes skinning, in which the animator attaches the 3D object to a rigged skeleton. Once it’s done, it is possible to manipulate the object with the rig controls and continue with the 3D animation.

6. Animation

Animation is a procedure that makes the 3D model move. The animator manoeuvres the objects from one frame to another. He can also place a model on spines to follow a particular path. This is the most demanding part of 3D animation practice and depends on various elements, such as motion and fluidity, expressivity or timing.

7. Lighting and Camera Setting

Lighting is crucial to make the animation more realistic and to enhance certain parts of the object. Without it, a 3D model becomes dull or changes the appearance. Professionally added lighting effects and camera position can highlight the product’s key features, as well as accentuate what the product can do. Special camera setting creates a notion of depth and puts the product in perspective.

8. Rendering

Animation wouldn’t be complete without rendering. It is basically the printing of each frame from the 3d model with all of the information previously gathered (movement, colors and sets). All the frames combined make the whole animation. It is the last step before adding special effects and music. Different rendering effects will create different results, from cartoon-like effect to photorealistic outcome.

9. Compositing and Music

Rendering builds renders, which the animator touches up and edits in specific software to add the special effects. It’s called compositing. It’s essentially the moment where things blow up or morph in animated 3D videos. After that, music is added to set the tone of the video.

10. Editing

Lastly, your video expert will edit the video and set an appropriate format for digital production. In this last stage, the animator will be able to make minor changes to the finished product.

animation video

What is 3D Product Animation

3D product animation is a video that highlights details on the product, showcases functionalities and unique selling points. Animated 3D videos can then explain how the customer can operate the product and what the product does.

This type of animation demonstrates an object in a detailed format. It usually goes from the complex design to the simpler form, which the viewer can understand.

Why You Need 3D Product Animation

Most industries that produce and sell products for personal use, business use or even heavy machinery have to show what their products do in a few minutes or seconds. 3D product animation videos are perfect for marketing purposes and events.

It can make your business stand out from the competition. It can draw more attention since customers like to know what value your products offer in the shortest period of time. Finally, a specifically-crafted video can bring you more new customers, enhance the relationships with the old customer base and make you a leader in the niche.

On a side note, get ready to pay more for a detailed 3d animation video. It’s much more demanding to create tiny parts in videos than a simple object. Ask 3d animation companies for price examples, as prices can vary a lot. Sending examples of what you’re looking for is a good idea. It gives both you and the 3d animation company a point of reference and helps avoiding misunderstandings about the look and quality you are aiming for. Make sure you agree on the number of correction rounds for each step described above, as it can otherwise affect the final price and cause disagreements.

3D Product Animation Examples

To sum it up, 3D product animation video consists of 10 steps: storyboard and animatic mock-ups making, 3D modeling, texturing, rigging and skinning, animation, lighting and camera setting, rendering, compositing and adding music and editing. If you’re a marketer who wants to showcase a product with a 3D animation video, here are some of the 3D animation video ideas to inspire you.

Do You Need 3D Product Animation?

If you think your product will shine with 3D animation, consult a couple of 3D product animation companies. 3D animation videos are perfect for companies struggling to communicate their products to customers.

However, the videos should meet the needs and wishes of your future customers. A great video is a short, useful, and unique work of art that can capture the viewer’s attention and show them the real benefits of your product.

It’s time for you to incorporate 3D animation videos into your marketing strategy. Show the audience the real value of your product. If you’re looking for input or inspiration, feel free to contact us at PinkSquare.

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