3D Product Animation

We have previously talked about why your company needs 3D animation, so this time let’s have a look at which type of product animation is the best for your company and why is it important.

What is 3D Product Animation?

3D product animation is a way of presenting your product, brand, and expertise in 3D, as opposed to recorded video or still images. 3D animation will help you efficiently highlight features of the product and showcase product features and unique selling points to your audience in ways that are not always possible with traditional video technology.

The adoption of animated product videos by companies with physical and especially technical products has seen a significant increase the last few years, as they have become more affordable. Various industries now use them for training, support service, and advertising purposes. To name a few you can see animated product videos in the furniture industry, mechanical, construction, and aerospace industry as it helps them to put a spotlight on the product’s greatest features.

Product managers and marketers can now enjoy faster prototyping and quicker marketing to promote a product more efficiently than before.

Do You Need 3D Product Animation?

Most industries that produce and sell products for personal use, business use, or even heavy machinery have to show what their products do in a few minutes or seconds. 3D product animation videos are perfect for marketing purposes and events.

An animated product video has the ability to make your company stand out from the competition. It can draw more attention since customers like to know what value your products offer in the shortest period of time. Finally, a specifically-crafted product animation can bring you more new customers, enhance the relationships with the old customer base and make you a leader in your niche.

If you think your product will shine with 3D animation, consult a couple of 3D product animation companies. 3D animation videos are perfect for companies struggling to communicate their products to customers. They are ideal for efficiently simplifying the complex.

However, the videos should meet the needs and wishes of your future customers. A great video is a short, useful, and unique work of art that can capture the viewer’s attention and show them the real benefits of your product.

It’s time for you to incorporate 3D animation videos into your marketing strategy. Show the audience the real value of your product. If you’re looking for input or inspiration, feel free to contact us at PinkSquare.

5 Types of 3D Product Animations

Product videos are a powerful tool for your marketing strategy and it is important to choose the right type of product video to make this tool as effective as possible.

#1 Launch video

This type of 3D product video is used to market the product launch of your new product. It is the perfect way to introduce a visual demonstration and the benefits of the launching product.


 #2 Instruction animation

A 3D instruction animation focuses on how to install, assemble maintain and use your product. On top of making life easier for the customer or the person using your product, making it easier for them also potentially saves your employees time.

#3 Process video

A product video that focuses on explaining processes. This could be for industrial processing equipment or even the process of producing the product itself. 

#4 Close-up video

This product video is meant to show the product in detail to feature its design, texture, and materials.

#5 Cross-section video

 Many technical products have features or technologies that are hidden inside or not easily visible. They can be demonstrated by showing the product in an animation with exploded or cross-section views.

3D Product Animation Examples

If you’re interested in showcasing a product with a 3D animation video, here are some of the 3D animation videos we have produced to inspire you.

What is the Process of Purchasing a 3D Product Animation?

If you’re a business owner, you might wonder where and how to purchase a 3D product animation video that will describe your product most accurately. 3D product animation starts with a concept. You or the 3D animation company you use for your projects will have to decide on a storyline, maybe even create storyboards that will transform the ideas into visuals.


A storyboard is a two-dimensional presentation of the story. It serves as a blueprint for the action parts and the dialogue parts. In many cases, some bullet points describing the various steps can be enough.

Animatic Mock-Ups

Once the overall story is in place the timing and motion of the scenes and more complex animation sequences need to be addressed. The animation company sometimes plans the sequence with mock-ups, as well as continues by adding visual effects into the video segment.

3D Modeling

In one of our previous posts, we explained what is 3D modeling, so, in short, it’s a technique that creates 3D models. The model is made from mesh connected by vertices. The object is then modeled into shape and later defined with more details.


Texturing is essentially adding one more layer to the modeled object. In the texturing process, a 2D overlay is added to color the model and give it textures. All kinds of properties are used, from transparency and translucency to reflectivity and color. Photoshop is the most popular program to use for texturing. These details work towards creating a realistic-looking model.


Animation is a procedure that makes the 3D model move. The animator manoeuvres the objects from one frame to another. This is often the most time consuming part of a 3D animation project and depends on various elements, such as motion and fluidity, expressivity, or timing.

Lighting and Camera Setting

Lighting is crucial to make the animation more realistic and to enhance certain parts of the object. Without it, a 3D model becomes dull or changes its appearance. Professionally added lighting effects and camera position can highlight the product’s key features, as well as accentuate what the product can do. The special camera setting creates a notion of depth and puts the product in perspective.


The animation wouldn’t be complete without rendering. It is basically the printing of each frame from the 3d model with all of the information previously gathered (movement, colors, and sets). All the frames combined make the whole animation. It is the last step before adding special effects and music. Different rendering effects will create different results, from cartoon-like effects to photorealistic outcomes.

Compositing and Music

Rendering builds renders, which the animator touches up and edits in specific software to add special effects. It’s called compositing. It’s essentially the moment when things blow up or morph in animated 3D videos. After that, music is added to set the tone of the video.


Lastly, your video expert will edit the video and set an appropriate format for digital production. In this last stage, the animator will be able to make minor changes to the finished product.

Check out all our 3D Product Animation Video examples and reach out to us if you would like to discuss your project or ideas. 

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