Technical 3D Animation
How Technical 3D Animations Can Benefit Your Business
A technical animation video is a video in which you explain how a certain product works. It serves as an educational tool for the viewer. For instance, if you’re selling cameras, the video will show what they’re made of, how they work, and why the viewer needs them.
Technical animation videos might seem raw and emotionless. Our job is to give them life through the steps you will find below. 3D technical videos are essential to showcase the technical aspects of products. Especially when you need to go through each component separately.
Technical animation videos and 3D go well together due to the visual nature of it. An explanation in 3D is simpler to process and understand by the viewer. A few tips about 3D animation could come in handy if you decide to go down that road.
How Can Your Marketing Strategy Benefit from 3D Technical Animation
Businesses that use technical animation videos for marketing their products have the most success in customer acquisition and customer retention. Naturally, they have to know how to implement technical animations in their marketing strategies.
Being able to add videos into a strategy requires a carefully-planned script. Moreover, the content should align with your customer’s needs. All you should look after is making a video that resonates with the audience on the deepest level.
The statistics can speak for themselves. According to Oberlo, 86% of marketing professionals use video as a marketing tool. The prediction is that in 2022, 82% of the global internet traffic will come from video streamings and downloads. There are generally 66% more qualified leads per year, which could be due to the increased quality of education that video content brings.
9 Things to Consider When Purchasing a 3D Technical Animation
Think About Your Visual Theme
A visual theme, professionally called mise-en-scène, refers to a single scene you’ll going to show. Just like songs or stories have topics, the video should have one big topic around which revolves its concept.
Think about what should be inside a frame. Is it only the product? Is it the surroundings in which you can find the product when in use? These questions will make it easier for the animator to know what will be the base for the video.
Start with a Bang
Every great story starts with a bang. In other words, you have to engage the viewer in the first few seconds of the video. Now, as you’re probably not an expert in technical animation, it will be complicated to come up with a scene that will pull the future customer into the story.
Luckily, a little bit of creativity and brainstorming from you and our animators can do wonders. Let’s say you sell a box packaging machine. If there’s the box displayed in the first scene, it’s the old way of presenting a product. What we have to come up with is an unexpected frame composition and go from there. In literature, they call it In medias res, or into the middle of things, where you plunge into the main idea and start explaining it afterward.
Explain Your Product
After envisioning In medias res, you should ask our animator to devise a narrative. It can be either a few scenes showing the key parts of the device, a short visual explanation of it, or a step-by-step video on how to use it. All you should do is put a few main ideas on paper and present them to our team who is in charge of making the video.
By explaining the product, you’re implanting the visual idea in the viewer’s mind. By understanding how something works, they will remember the video and may purchase the product.
Show Why the Customer Needs the Product
What makes technical animation videos awesome is the lack of words, meaning they will affect the viewer’s subconscious level. In order to tackle that level of thought, make sure you show the product’s use in context.
For example, if your niche is a construction machinery, you will need to place the scene on the construction site. The intention is to assure the viewer that the product you’re offering is perfect for their business.
Let the Viewer Feel at Ease
Next, you have to assure the viewer that the product is subject to the highest safety and quality standards. It’s up to you to decide whether you’ll add a few frames of safety/quality certifications at the end of the video or tell the same thing with a few animated frames.
What’s most important is to make the viewer feel at ease knowing that they can use your product with a guarantee.
Communicate with the Animator
Communication is what you’ll need the most if you want to create a special video. Discussing the project with the animator should come in between each of the steps we mentioned.
Most importantly, when you dislike your animator’s move, make sure to tell them right away. Otherwise, the plan or the whole video could go terribly wrong. It is in your best interest to avoid getting a technical animation video useless for marketing purposes.
Get Your Point Across Fast
No viewer will have the time to sit through a 10-minute video, especially if they own a large business and have a busy schedule. You will need to present the product in two minutes or less.
The benefits of short videos include a faster conversion rate, efficient presentation, and less money spent in the end. Even if you have an idea that’s scattered through pages of documents, let the animator know how you want the video to look. They are knowledgeable enough to shorten it and get the point across faster.
Stay Consistent and Clear
Jumping from one idea to another is a feature of the bad video-making process. Having one big idea from which you’ll show every other aspect of the product is the way to go.
As said, you can start with a scene that leaves the future customer confused and in need of an explanation. After the initial shock, make sure to present the product’s components. As the video progresses, there’s a third part, which is the product’s use in context. Lastly, you should assure the viewer of your company’s high quality and safety standards in a clear and simple approach.
End with a Splash of Emotions
When you hear the word “emotions”, you most likely think about love, hate, sadness, etc. However, you should make use of an array of emotions such as awe, shock, or comfort in your technical animation video.
You must be thinking that there’s no room for complex emotions in a technical animation video. Luckily, there is. Be it a frame with the end product or a frame with happy customers, it has to entice future customers to take action.
Technical 3D Animation Examples
Technical animation can transform the way people look at your product. If you’re still unsure of how to use 3D technical animation for your business, let us know. You can send us a request for a free quote and we can discuss more about technical animation services together.
Check out all our 3D Technical Animation Video examples and reach out to us if you would like to discuss your project or ideas.