AR and VR burst onto the scene a few years ago and many companies were quick to follow the trend. However, AR and VR haven’t quite had the success in product communication that many desired as it seems the market wasn’t quite ready for them. In this article we will list some of the challenges for AR and VR and how you could gain an advantage on your competitors by using Interactive 3D modules as an alternative. Interactive 3D modules can be great solutions when it comes to showcasing and explain your products to your customers. If your products are highly technical, complicated or you just want to show off some cool features interactive 3D modules might be the perfect choice for you. It has many different applications such as a module on your website, a module designed to show off at a trade show, or a module that can be used in a meeting or work presentation to better explain your product.


AR and VR

Challenges with VR and AR Adoption
Despite their impressive capabilities, VR and AR face several hurdles that impede widespread adoption.

High Costs: The initial investment in VR and AR hardware and software can be prohibitive. VR headsets, AR glasses, and the necessary high-performance computing infrastructure are expensive, making them less accessible for many organizations.

Technical Complexity: Developing and maintaining VR and AR applications require specialized skills and knowledge. This complexity can be a barrier for institutions without the necessary technical expertise.

User Comfort and Health Concerns: VR, in particular, can cause discomfort or health issues such as motion sickness, eye strain, and fatigue after prolonged use. These issues can limit the usability and appeal of VR for extended periods, and for certain people even after mere short moments of use.

Scalability: Scaling VR and AR solutions for large groups or widespread use can be challenging. Ensuring consistent performance and user experience across different devices and environments is a concern.


Interactive 3D Module

The Case for Interactive Modules
Interactive modules, on the other hand, offer a more accessible and practical solution. These modules typically involve engaging, web-based or software-driven activities that allow users to interact with content through clicks, drags, interactive information, simulations, and other elements. As such they offer a few advantages over VR and AR:

Cost-Effectiveness: Interactive modules are generally more affordable to develop and deploy. They do not require expensive hardware, and many existing platforms can support their implementation.

Ease of Development and Maintenance: Creating interactive modules often involves using established tools and platforms that are easier to learn and use compared to VR and AR development environments. This reduces the time and resources needed for development and maintenance.

Wide Accessibility: Interactive modules can be accessed on a variety of devices, including desktops, laptops, tablets, and smartphones. This makes them more versatile and easier to integrate into existing infrastructure.

User-Friendly: Without the need for specialized hardware, interactive modules offer a more comfortable user experience. They avoid the physical discomforts associated with VR and the potential distractions or usability issues of AR.

Scalability and Flexibility: Interactive modules can be easily scaled to accommodate a large number of users simultaneously. They can be updated and modified with relative ease, ensuring that content remains relevant and effective.



While VR and AR offer exciting possibilities for creating immersive and engaging learning and training experiences, the current market is not fully ready for their widespread adoption for product marketing due to cost, complexity, and usability issues. Interactive modules present a viable and effective alternative, providing many of the benefits of immersive learning without the associated drawbacks. By leveraging interactive modules, organizations can enhance engagement and learning outcomes in a more accessible, cost-effective, and user-friendly manner. As technology continues to evolve, interactive modules may well serve as a stepping stone towards more widespread use of VR and AR in the future.