No matter how great your products and services are, they won’t mean much to anyone unless you have a strong marketing plan. Product videos play a major role in marketing campaigns making them valuable business boosting tools. This is why they are so important.

Read on to find out more about product videos and the benefits they offer.

They Boost Conversions: Product videos are engaging and provide the complete story when it comes to showing how products work. They make your brand look good and boost confidence in buying decisions. They will increase conversions helping your company grow.

They Save Money and Time: Animated product videos are relatively easy to make. You don’t have to rely on actors or a location that may fall through. All you need is an idea, an animator, and an editor. This makes for a simple process that saves time and could be more cost-effective.

They’re Sharable: Product videos are shareable across a variety of platforms. You can share them on various social media platforms, you can add them to your website, you can embed them in emails… and the list goes on. The fact that you can share them on so many sites and platforms means they are great for ROI. Keep in mind that the various platforms may require you to tweak them a bit in terms of length and format, but they will still be worth it.

They’re Memorable: Videos provide audio and visual elements that make them more memorable than other forms of media. They increase understanding and stay in the viewers’ minds longer, so they are more likely to choose your company when they need your products and services.

They’re Engaging: Users that are browsing on the internet aren’t likely to be attracted by text. An image…maybe. But a moving image that a product video provides will draw them in. A product video also serves as an interactive medium for your sales presentations allowing clients to interact more. This will leave them with a favorable opinion of your company making for the foundation of a loyal relationship.

They Boost SEO: Product videos show that your page has content relevant to search requests. They can also create additional backlinks to your site. This will help search engines recognize what your page is about, so it ranks higher. The videos also encourage people to stay on your sites longer which boosts SEO. They can be shared on multiple platforms including YouTube which will bring more visitors to your website. And the more clicks and shares they generate, the better your search engine rankings will be.

They Can Help Your Company Stand Out: Product videos give you the freedom to be creative. There is no set way to do a product video, and if you go out of the box and make one that’s unique in terms of its presentation and content, it will get your company noticed, raising brand and product awareness.

They Can Make Your Company Look More Professional: A product video serves as a comprehensive guide to how your products and services can be used. It works as a convenient tool for expressing the benefits of what you are selling. If you couple this with an attractive and upscale presentation, it will make your company look even more professional so other businesses will want to partner with you.

They Show Your Product in Multiple Applications: A product video comes in handy because it shows your product in multiple applications. For example, let’s say you sell a food grater. A food grater can be very versatile, and people may not realize how the various sides work and all the types of food it can process. A product video will show all the ways your product will function. When consumers watch the video and find out all it can do, they will be more likely to invest.


Stats That Support the Importance of Product Videos

Still not convinced? Here are some stats that support the importance of product videos:

  • Video is the #1 type of content used to sell products and services.
  • Product videos are 73% more likely to produce a conversion.
  • 92% of marketers say product videos are an important part of their marketing strategy. This is up from 78% in 2015.
  • 71% of consumers say they prefer video over other types of marketing materials.
  • 55% of consumers use videos to help them make purchasing decisions.
  • Over 50% of marketers will invest in some sort of product video content in their campaigns.

In this day and age, you really can’t launch a marketing campaign without product videos. They are engaging, they boost sales, and they help you stay on top of the competition. Will you be adding them to your marketing artillery in the coming year?