Articles
Product Marketing (Part 1): Building the basics
Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need.
Our Production Process
Get to know our production process. By following these 4 easy steps, we are able to keep you in the production loop, which gets you the exact animation you want. As a result, the production process is made transparent and easy, the time is shortened and the final...
What we need from you
Whatever your line of work is, a 3D video will ensure that your viewers can visualize the products you offer. PinkSquare delivers the finest detail-oriented 3D videos for your technical and marketing needs. Be it a B2C or a B2B video; we strive to create the perfect...
The Power of Product Visualization Videos
Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...
Why Marketers Use Product Rendering
Product photos went out of fashion a few years ago, when companies started adopting digitally-made visuals for their promo material. Marketers switched to videos and pictures made by product rendering. In this article, we’ll explain what product rendering is, why...
5 Reasons Why 3D Animation Beats 3D Product Images
Pictures don’t do the trick in marketing anymore because your regular customer is getting more finicky each year. Consumers prefer watching to reading and video is a great tool for telling a story in an understandable and time-efficient way. For some types of products...
What is 3D Modeling and When to Use It
3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain. Almost every...
Importance of Animated Marketing Video for Business
It’s not surprising that video is rapidly becoming the most effective and powerful marketing for online business. Animated marketing video for businesses can help break the new ground in embracing various market segments. Video marketing grants you an opportunity to...
Engaging 3D Product Videos
Have you ever incorporated 3D product demos into your B2B advertising strategy? B2B companies have a narrow area of expertise to market. Most of the material produced for marketing purposes end up discarded since the content has to fit the exact needs of the clients....
How to Make Technical Animation Videos Work for Your Company
Technical animation videos have been around for years and are mostly used in the industrial machinery sector. Creating one such video requires a lot of technical knowledge about the product, its parts, the way it works and how it can be used. In this little guide,...
Why Your Business Needs Construction Animation
Our last article talked about how industrial animation benefits your company. It’s perfect for marketing purpose or product demos. However, if you’re a construction business owner, industrial animation alone won’t do the trick. What you need is construction animation....
Tips for Making Effective Product Videos
Soon after making an excellent product, you’ll have to find ways to market it. If your intention is to explain how it can make your customer’s life easier, you’ll go with the most expressible medium possible: the video. That is, if the product’s use is far from being...
9 Tips for Profitable Product Animation Videos
In today's digital landscape, video marketing has become an indispensable tool for businesses worldwide. Among the various video formats, product animation video has emerged as a powerful and engaging medium for showcasing products, driving business growth and sales....
Product Animation Inspiration
3D animation videos can show and explain your products or service in a way that any other marketing medium hardly can. Be they short of long pieces, if made with care, they can instigate emotion in the viewer. Apart from the fact that video improves SEO, it can and it...
Optimizing Videos for a Better User Experience
More than once in a week, we stumble upon a website with a slow loading time. It's frustrating, takes away our precious minutes, and most importantly, we're usually closing the tab sooner than the site's finished loading. Naturally, your job as a company owner is to...
How to Use SEO in Your Digital Marketing Strategy
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can...