Innovation, Trends & Insights
Product Marketing (Part 4): Why use 2D/3D animation for video marketing
Brands are usually put off by the cost of a video production and try to find alternatives to it. But advertising a product or service through video can also be cost effective if you use 2D/3D animation instead of traditional video. Technical animation and modelling...
Product Marketing (Part 3): Content Marketing
Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...
Product Marketing (Part 2): Building Online Connections
In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...
Product Marketing (Part 1): Building the basics
Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need. We live in a world surrounded by brands that never stop reinventing their identities and we know that audience plus revenue is the...
Our Production Process
Get to know our production process. By following these 4 easy steps, we are able to keep you in the production loop, which gets you the exact animation you want. As a result, the production process is made transparent and easy, the time is shortened and the final...
What we need from you
Whatever your line of work is, a 3D product video will ensure that your viewers can visualize the products you offer. PinkSquare delivers the finest detail-oriented 3D videos for your technical and marketing needs. Be it a B2C or a B2B video; we strive to create the...
The Power of Product Visualization Videos
Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...
Why Marketers Use Product Rendering
Product photos went out of fashion a few years ago, when companies started adopting digitally-made visuals for their promo material. Marketers switched to videos and pictures made by animation rendering. In this article, we’ll explain what product rendering is, why...
5 Reasons Why 3D Animation Beats 3D Product Images
Pictures don’t do the trick in marketing anymore because your regular customer is getting more finicky each year. Consumers prefer watching to reading and video is a great tool for telling a story in an understandable and time-efficient way. For some types of products...
What is 3D Modeling and When to Use It
3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain. Almost every...