As we enter a new year, we are also able to spot new trends. In this article we will share with you what we think will be the biggest trend for product pages in 2024.
Let us begin by highlighting why product pages are crucial for your business. Product pages are the primary way that customers learn about your products, and they are the main source of information that customers use to make decisions about whether or not to buy. As a result, product pages need to be informative, attractive, and engaging in order to maximize the chances of a customer making a purchase.
View the example by clicking on the image.
A product page has an important role to play in the customer journey and can have a significant impact on a number of aspects such as conversion rates, brand image, search engine optimization, customer engagement, as well as sales. You can influence whether a customer decides to make a purchase or exit your website by providing them with a well-designed and informative product page.
The trend of 2024
When we say interactive 3D models the first thing that you will probably imagine is a 3D model that is used for furniture or clothing customization.
What would you say to an interactive 3D model that will allow you to digitally touch your product? By utilizing virtual reality (VR) and other technologies, interactive 3D models can be used to give customers an immersive experience when shopping for products.
With this solution, customers can interact with a product in a realistic manner and get a better idea of how it looks, how it works, and how it feels before making a purchase.
View the example by clicking on the image.
What are the benefits of using an interactive 3D model for your product page?
Product visualization
With a traditional product page, customers are limited to viewing product images from a few fixed angles. With an interactive 3D model, customers are able to see your product from all angles and zoom in on specific details.
This level of product visualization allows customers to see the product in a way that is more similar to how they would experience it in real life. They can experience the product’s features in a way that is not possible with traditional product images or videos.
Having a clear and detailed understanding of a product is important for customers when making a purchasing decision, and interactive 3D models provide them with this information. This can increase customer confidence in the product.
Customer engagement
By providing an immersive and engaging experience, interactive 3D models can hold the customer’s attention for longer, and keep them interested in your product.
Compared to static product images or videos, interactive 3D models provide a more dynamic and interactive experience, allowing customers to explore and interact with the product at their own pace. This level of interaction can increase customer engagement and make the product feel more tangible and real, even if the customer is only viewing it online.
Additionally, interactive 3D models can also provide customers with a sense of control and agency, as they are able to explore the product and see its features in a way that is not possible with traditional product images or videos and on their own terms. This increased level of engagement can lead to increased customer satisfaction and a stronger emotional connection to the product.
View the example by clicking on the image.
Product understanding
Improved product understanding is another benefit of using interactive 3D models for product pages. With an interactive 3D model, customers are able to interact with it in a way that provides a more detailed and nuanced understanding of the product and its features.
Compared to traditional product images and videos, interactive 3D models provide customers with a more comprehensive understanding of the product. Customers are able to interact with the product in a way that is similar to how they would experience it in real life.
This can be particularly beneficial for products that are complex or difficult to explain, as it provides customers with a clearer understanding of the product and its features. This can lead to increased customer confidence in the product.
Conversion rates
Using interactive 3D models for product pages has the potential to increase conversion rates by as much as three times. A 3D interactive model can make a product experience more engaging and informative, increasing customer engagement and satisfaction, and thus increasing sales conversion rates by providing a more engaging and informative product experience.
In order to make a decision about whether or not to make a purchase, customers need to have a clear understanding of the product, and interactive 3D models provide customers with just that. Not only do 3D models give customers a clear understanding of the product, but they also allow them to interact with the product and get a feel for its features before they commit to buying.
At PinkSquare we have over 17 years of experience with creating 3D animations, therefore we are more than qualified with helping you to upgrade your product page with an interactive 3D model of your product. Would you like to hear more? Request a free quote and we will come back to you within one business day.
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