As we enter a new year, there is a new trend that we see among our clients. In this article we will share with you what we think will be the biggest trend for product pages in 2023.
Let us begin by highlighting why product pages are crucial for your business. Product pages are likely the primary way that customers learn about your products, and they are the main source of information that customers use to make decisions about whether or not to buy. As a result, product pages need to be informative, attractive, and engaging in order to maximize the chances of a customer making a purchase and do this efficiently due to shrinking attention levels and increasing bounce rates.
View the example by clicking on the image.
A product page has an important role to play in the customer journey and can have a significant impact on a number of aspects such as conversion rates, brand image, search engine optimization, customer engagement, as well as sales. You can influence whether a customer reaches out to you for more information, decides to make a purchase, or exits your website.
The trend of 2023
Being able to rotate a product or change its color configuration, has been around for quite a while. We have been developing product configurators for clients for the last 15 years. But due to technological advances, it is now possible to play animations and thereby demonstrate functionalities, while interacting with the product. It is possible to include interactive hotspots with information and more.
And all this with a more realistic look and with fast loading speeds.
Much of this is possible with AR, VR, MR and virtual showrooms, but in our opinion, it is not ready for mainstream yet. Interactive 3D models are therefore the logical next step for giving customers an immersive experience until the above-mentioned technologies are ready for the mainstream.
With this solution, customers can interact with a product in a realistic manner and get a better idea of how it looks, how it works, and how it “feels” before making a purchase.
View the example by clicking on the image.
What are the benefits of using an interactive 3D model for your product page?
- Product visualization
With a traditional product page, customers are limited to viewing photos or still images. With an interactive 3D model, customers are able to see your product from all angles and zoom in on specific details WHILE dynamically experiencing the functionalities.
This level of product visualization allows customers to see the product in a way that is more similar to how they would experience it in real life.
Having a clear and detailed understanding of a product is important for customers when making a purchasing decision, and interactive 3D models provide them with this information. This can increase customer confidence in the product.
- Customer engagement
By providing an immersive and engaging experience, interactive 3D models can hold the customer’s attention for longer, and keep them interested in your product.
Compared to static product images or videos, interactive 3D models provide a more dynamic and interactive experience, allowing customers to explore and interact with the product at their own pace. This level of interaction can increase customer engagement and make the product feel more tangible and real, even if the customer is only viewing it online.
Additionally, interactive 3D models can also provide customers with a sense of control as they are able to explore the product and see its features in a way that is not possible with traditional product images or videos. This increased level of engagement can lead to increased customer satisfaction and a stronger emotional connection to the product. The longer they spend on your page with your product the less time they will spend on your competitor.
View the example by clicking on the image.
- Product understanding
Improved product understanding is another benefit of using interactive 3D models for product pages. With an interactive 3D model, customers are able to interact with it in a way that provides a more detailed and nuanced understanding of the product and its features.
Compared to traditional product images and videos, interactive 3D models provide customers with a more comprehensive understanding of the product. Customers are able to interact with the product in a way that is similar to how they would experience it in a shop or a showroom.
This can be particularly beneficial for products that are complex or difficult to explain, as it provides customers with a clearer understanding of the product and its features. This can lead to increased customer confidence in the product.
- Conversion rates
Using interactive 3D models for product pages has the potential to increase conversion rates by as much as three times. A 3D interactive model can make a product experience more engaging and informative, increasing customer engagement and satisfaction, and thus increasing sales conversion rates by providing a more engaging and informative product experience.
In order to make a decision about whether or not to make a purchase, customers need to have a clear understanding of the product, and interactive 3D models provide customers with just that.
At PinkSquare we have over 17 years of experience with creating 3D animations, therefore we are more than qualified with helping you to upgrade your product page with an interactive 3D model of your product. Would you like to hear more? Request a free quote and we will come back to you within one business day.
