Articles

Video vs. Images: Which Generates More Engagement?

Video vs. Images: Which Generates More Engagement?

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

Improve Your ROI with 3D Animation

Improve Your ROI with 3D Animation

We know that 3D animation is a great way to show how a product works inside and outside in various environments. But did you also know that it can be used and reused in a variety of ways to boost your ROI? 3D animation will get you a great return on investment because...

Why your B2B business needs 3D Animation?

Why your B2B business needs 3D Animation?

In today’s world, attention spans are getting shorter. People have busy lives, and they don’t want to take a lot of time learning about a product from a dull presentation. As the presenter, it’s up to you to provide an engaging medium that will get your B2B customers...

3D Animation in Video Marketing

3D Animation in Video Marketing

When it comes to the world of digital marketing, video is king. It is more engaging than other mediums. It is also more memorable which makes it an effective learning tool. There are many types of video that can be used in marketing, but 3D animation is especially...

What is 3D Animation?

What is 3D Animation?

3D animation is something all of us have seen before and even grown up with. It is featured in animated movies like Toy Story. You may have also caught it in the rotating shoes in Nike commercials. It has a distinguishable look characterized by images that provide...

3D Animation and Instructional Videos

3D Animation and Instructional Videos

Have you ever read an instruction manual? Pretty boring, huh? Losing interest means you may never learn how to assemble or use the product you purchased or are about to purchase. Add video and you will get a more engaging format. But with hands and tools getting in...

3D Animation in Industrial and Technical Products

3D Animation in Industrial and Technical Products

Industrial animation is every video that shows tools, industrial devices, construction processes, or other technical aspects of various industries. It helps companies to showcase what they are doing and how they do it. 3D animation is a great way to illustrate...

How 3D Animation Can Generate Leads and Boost Sales 

How 3D Animation Can Generate Leads and Boost Sales 

In the world of business, it’s all about increasing revenue through conversions. 3D animated video is an effective tool for generating leads and closing sales.  PinkSquare is a creator of 3D animated content that works as an effective sales tool. The company recently...

Are Virtual Showrooms the New Normal?

Are Virtual Showrooms the New Normal?

The pandemic hit the world hard bringing devastation in its wake, but it also brought its share of silver linings. It created an increased reliance on immersive technologies, online tools, and communications which worked as convenient and money-saving alternatives to...

Product Marketing (Part 6): The power of Networking

Product Marketing (Part 6): The power of Networking

Effectively networking is a must, so get out there and chat organically. Making lasting relationships benefit you on the long run by exposing your company to new opportunities. This works for any business, regardless of the field, people can still seal the deal...

Product Marketing (Part 5): Advertise your site

Product Marketing (Part 5): Advertise your site

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Product Marketing (Part 3): Content Marketing

Product Marketing (Part 3): Content Marketing

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...