Innovation, Trends & Insights

Types of Product Videos

Types of Product Videos

  Product videos are a powerful form of marketing. But using the right type of video can make the videos even more effective. This article will review the various types of product videos so you can determine which is right for you.   Real Videos Here we are...

What are Product Videos?

What are Product Videos?

If you want your product to sell, a product video can be one of the most powerful tools in your campaign. As the name suggests, product videos are videos about a product. They are used to show consumers and clients how the product works. They can show how the product...

Benefits of Video Marketing vs. Old School Commercials

Benefits of Video Marketing vs. Old School Commercials

Video marketing is the most effective way to reach potential clients through digital means. It offers video and audio elements that tell a whole story. It’s eye-catching and exciting. But is it anything new, and what are the benefits of video marketing? People that...

Animated Video Marketing

Animated Video Marketing

Communicating with consumers and people, in general, these days is a “race against time”. A race against the time where they abort. This is a race that Animated Video Marketing can help you win. People’s patience levels are dropping rapidly. If the content is not...

How 3D Animation Videos are Used in Marketing

How 3D Animation Videos are Used in Marketing

Video has risen to the top of the digital marketing strategies as one of the most effective, if not the most effective, ways of reaching customers. But the type of video you use can make all the difference in the way it works in raising brand awareness, increasing...

8 Tips to Create a Product Video for Marketing

8 Tips to Create a Product Video for Marketing

What makes a great product video for marketing purposes Do not focus on too many features. Pick your battles. Most people will not remember the 5 things it does from a 20-sec marketing video. Focus on 1, max 3 Focus on the product, but if possible also on the pain it...

The Importance of using Animation in Video Marketing

The Importance of using Animation in Video Marketing

Let’s make one thing clear. We do not believe it is important to use animation for the sake of animation itself. We believe that the following is important and key to good communication and therefore also to great marketing videos. And because animation provides that...

Video vs. Images: Which Generates More Engagement?

Video vs. Images: Which Generates More Engagement?

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

Improve Your ROI with 3D Animation

Improve Your ROI with 3D Animation

We know that 3D animation is a great way to show how a product works inside and outside in various environments. But did you also know that it can be used and reused in a variety of ways to boost your ROI? 3D animation will get you a great return on investment because...

Why your B2B business needs 3D Animation?

Why your B2B business needs 3D Animation?

In today’s world, attention spans are getting shorter. People have busy lives, and they don’t want to take a lot of time learning about a product from a dull presentation. As the presenter, it’s up to you to provide an engaging medium that will get your customers...