Innovation, Trends & Insights

Top Three Trends for Engineering Marketers

Top Three Trends for Engineering Marketers

Engineers. Who are they? What do they eat? Where do they hide? What marketing strategies do they respond to? In this article we'll look at some of the leading trends for engineering marketers, including things like inbound marketing and 3D animations. As a marketer,...

Examples of The Best Product Animated Explainer Videos

Examples of The Best Product Animated Explainer Videos

Pitching up services and products by portraying the overall standard and vision of your business is essential, hence the booming of explainer videos in the last couple of years. Studies show that 84% of users who watched an explainer video about a product eventually...

Grab Attention with Animated Videos

Grab Attention with Animated Videos

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? 3D product...

How Video is great for SEO

How Video is great for SEO

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their algorithms....

How 3D Animation Can Improve Sales

How 3D Animation Can Improve Sales

In the world of business, it’s all about increasing revenue through conversions. 3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With...

Boost Customer Engagement with Animated Videos

Boost Customer Engagement with Animated Videos

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

Give your best sales pitch – even when you’re not there

Give your best sales pitch – even when you’re not there

A good product deserves a good presentation. In an ideal world, we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your...

Video vs. 3D Animation: The 10 Second Challenge

Video vs. 3D Animation: The 10 Second Challenge

The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in...