Pitching up services and products by portraying the overall standard and vision of your business is essential, hence the booming of explainer videos in the last couple of years. Studies show that 84% of users who watched an explainer video about a product eventually bought it and 93% of businesses who used video marketing registered significant earnings as it engages even the laziest buyers.
“Video is like pizza, even when it’s bad, it’s still pretty good”
Although brand film is still being used a lot, animation product video is a clever storytelling tool that gives unique emotional stimulation. Whether it`s 2D or 3D, more and more marketing campaigns have product animated videos integrated in their selling strategy. Attention spans are decreasing and companies are trying to find the best way to attract people’s attention.
Let’s face it. Product explainer videos are the best way to attract and engage your audience and can also help boost conversion rates by 80%. They are short, engaging, sometimes even fun, they inform about the product and can be used on different platforms!
Let’s have a look at some of the best animated product explainer videos out there for inspiration.
2D animated explainer videos
Mainly used to break down concepts regarding tech products, 2D product animation videos are best when it comes to effectiveness and cost saving. When considering the return on investment, both B2C and B2B companies tend to choose it over live film because it’s emotion-evoking and focuses on the message, without overwhelming the audience.
1. IKEA Sales Tool
Realistically speaking, meeting customer expectations is never easy, but Ikea seems to have found the perfect solution with a mobile device tool that supports the sales team when assisting people in finding home purchases. The animation is a mix of great storytelling and principles that show the value of the product.
2. Walmart motion graphics
As one of the largest american multinational retailers, Walmart obviously cares about customer experience. The benefits of having the product data both online and offline are explained in a video YumyYumy recently produced for Walmart`supplier center. In less than 2 minutes, Walmart shows why relevant rich content makes the difference between sales and a missed opportunity.
Explaining how a language learning app works might seem a daunting task to complete. However, they put together this awesome video which shows that it is possible to learn a new language with free, fun and effective lessons.
The first thing that comes into our mind when playing Spotify’s promo? A catchy soundtrack, a sketchy illustration, and a very basic but effective color scheme. The audio-visual experience was designed and produced by Vidico.
5. Crazy Egg
With this product explainer video, Crazy Egg targeted the pain that many companies have, of not knowing why their website is not converting. With a fun and engaging video, they showed how the heatmaps and scrollmaps look like and how they can help you improve your website. Showing your product in action many times leads you closer to a sale!
6. My Cloud demo explainer video
Buck TV are known for their great digital production skills. And My Cloud personal storage device explainer video is no exception to that. Their 2D animation shows users how it works. No more digital mess spread across your laptop or smartphone
7. Scripteddemo explainer video
Scripted is a huge provider of flawlessly written content. For instance, if a business is struggling with blog articles that can potentially help them grow, using their service would be a cheap solution. Using smooth animation and nice graphics, this explainer video boosts the brand`s identity
8. AirbnbWall & Chain
Created by Psyop, this heartwarming production aims to turn the Fall of the Berlin Wall into an ad campaign. As a community-driven travel company, Airbnb believes that people can “Belong Anywhere” thus celebrating the 25th anniversary of the Fall of the Berlin Wall by telling a true story: the story of Catherine, who in 2012 took her father back to Berlin for the first time since the fall of the wall. The video went viral. Main reason? Airbnb’s innovative content-led marketing strategy delivers more than just “lodging and location”.
3D animated explainer videos
Over the past several years, 2D animated product video was slowly replaced by 3D animated product video. Unlike live action explainer videos, 3D animated video goes in deep when explaining certain features of a product. Nowadays businesses tend to invest way more time and money into their own image. Thus 3D tools represent a stylish, innovative way to showcase your brand`s concept. Here are some great examples of brand advertisement done with 3D animated tools.
1. Nationwide financial solutions
This american insurance company offers comprehensive strategies and tools to help people simply their retirement choices. A topic such as financial planning is not easy to break down, yet Nationwide`s 3D animation explainer video makes everything seem like a piece of cake.
2. Ferrari 812 Superfast
A launch of a new Ferrari usually creates a high level of gossip. The engine of this super GT car is the work of a genius and its functionalities and display are explained in this detailed 3D. In this self-explanatory video, one is able to explore it from all angles thus given a fair representation of the product.
3. GE 3D Digital Solutions
Is the term “industrial internet” unknown to you? It is no longer the case. Imagine a highway where cars are able to navigate without a driver. GE helps industrial companies grow by offering the best technology solutions. Using a wind turbine as an example, it shows people the way these brilliant machines provide insights to make better decisions and how they`ll l impact the future, generating long-term value.
Chipotle, one of the biggest players in the fast food market, raises the issue of ethical farming in this product explainer video. They show how important animal welfare is for them and how they get the raw materials for their products. This mini-movie-like explainer video is engaging, it raises questions and is very pleasing to the eye with the claymation-style animation.
5. State Street
State street corporation provides financial data analytics and solutions for investors. Although 3D tools are mostly used to explain products, their explainer series aim to enlighten both employees and employers regarding their service. The above video explains how data and analytics help alternative asset managers to outperform the pack.
Google Home is a voice-activated speaker powered by Google Assistant that helps to manage everyday tasks. Filling in the role of a personal assistant has never been easier and within only 60 seconds, the perks of having the cool device are revealed.
Examples of explainer videos done by PinkSquare
We have been creating 3D animated videos for our clients for the past 16 years and over this period of time, we have done a fair share of 3D animated product videos for our clients. We can help you with creating industrial, technical, medical device, and construction 3D animations for your business. Let’s take a look at some examples we have created for our clients.
Is it hard to explain your product when you are not there? Or would you like to create an engaging sales presentation? Could your after-sales service be more efficient?
Have a look at some more of our examples because we are able to help you to find the right solution for you.