The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in an easy and comprehensible way but with 3D animation, you can do it even easier, faster, and cheaper/more affordable.
Keep it short
Four times as many users would rather watch a 3D animation of a product demonstration than read a description. This leaves no doubt about the benefits of video on your website. But video is no exception to the challenge of keeping user engagement and attention. Two-thirds of users prefer videos that are 60 seconds or shorter. This means every second counts between a bounce and a conversion. So how do you shorten a lengthy video down? Techniques like time-lapse or simply just speeding up the video would allow you to cover more in a shorter amount of time. Imagine reducing a 60-second video down to 10 seconds though. The result will be closer to a Charlie Chaplin film than anything useful.
The example, in this case, is a clip of a technical animation played next to a client’s instructional video for window hinge installation. Even before a single screw is set in the video, the 3D animation demonstrates the assembly and installation of the same window hinges in 9 seconds. No steps are missed, each part is clearly displayed, and the entire clip is seamless and smooth.
Why 3D animation wins
It is possible to communicate the same story more precisely, with less distractions, and in a shorter period of time. Just short enough to keep a user’s attention, but long enough to clearly demonstrate its purpose. Whether it’s for device setup, product features, or an installation guide, 3D animation has clear benefits to help grab customer attention and drive conversions– and ultimately sales.
3 more reasons why 3D animation beats video
Keep reading to find out 3 more reasons when video can’t beat 3D product animation and why you should definitely consider utilizing this effective form of content for your future product marketing!
Normal video which isn’t 3D can’t show the inner-working parts of a product and video doesn´t offer you a comprehensive 360° view. It means that you can’t see technical elements or product mechanisms. With product animation built in 3D you can. You can show your customers the product´s interior which is closed due to heat, size, or liquid elements. And that is pretty convincing.
Another situation in which 3D beats real video is when you don’t have a product to be filmed. This is not the case of 3D product animation. Your prototype might not be finished or brought from China, but you can still make a virtual prototype and check its geometry and functionality while simplifying a design process.
Lastly, in a normal video, you can’t modify your product but in 3D animation, you can. If some part of your product changes with product animation, you simply do a correction which saves money and time. With video, you have to start all over. You cannot easily change a color, add a feature, etc.
To make a long story short, 3D product animation is something you don’t want to miss out on. If the world of 3D product animation sounds like magic that you would like to know more about reach out to us and we will set up a call.