3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain.

Almost every advertising video has used 3D modeling in the making process one way or another. It is so subtly made that it’s hard to notice that the process even took place in the production. What’s more, it can give your company a level of professionalism you always wanted.

If you’re a marketer, the benefits are endless. Let’s explain what is 3D modeling and when will you need it.

3D modeling

What is 3D Modeling?

3D modeling is a computer graphics technique that creates 3D digital representations of objects, characters or spaces. A modeler makes it with specialized software that uses points or vertices to form the representation (the model).

The vertices create a mesh which the artist can deform or manipilate to create a specific object. They can include the end product into anatomy representations, architectural and construction plans, interior design schemes etc. Those objects can also be fully animated and serve as special effects tools, most notably in videogames and movies.

How 3D Modeling Works

When combined, the points (vertices) can form a grid and create a polygonal shape. Each point will have its own place in the grid. When the other points around it secure their place in the grid and are joined together, the surface of the representation appears.

A modeler transfers the models from the primary software to another one in case of special effects in movies and games. Certain 3D modeling programs have the option of making 2D images with 3D rendering. It allows the modelers to make realistic scenes with the help of special lighting.

What 3D Modeler Does?

A 3D modeler’s job begins with the most generic shape, such as a cube, which is called a primitive. It’s a starting model from which other shapes are later made.

Once he creates the basic form, he will manipulate it with modeling tools within a software. The 3D modeler should always go from simple to complex shapes due to the meticulous placement of vertices. Placing these tiny points is the main process upon which the modeler creates the mesh.

The mesh looks a bit like a spider’s web, only it is made up of polygons. An artist can further divide the polygons to create more detail. The tiny features are especially important in 3D animation, where the 3D model’s motion depends on its shape. For example, if the character’s joints were to move, a subdivision in the polygon would ensure motion.

When you have an animated object, the continuous edge loops must stay in the polygons. A modeler’s job is to consider the placement of loops around deformations to make the object move.

Which Tools to Use?

A couple of tools can speed up the making process. Most of the software will have the option of mirroring. It lets the modeler create only half of the model while the other half gets generated afterwards. Its quite useful in videogame 3D modeling, where you have to build numerous characters.


Some tools include a fast deformation of the surface or further division of polygons to create complex models. When the modeler creates the object, he can paint and texture it and make it look more sophisticated and more realistic. He can also make 3D modules for 360 product videos.

Animation requires additional steps to give it a “skeleton” that consists of bones and joints. The controllers will manage the skeleton and the texture and the paint will give it more weight. For this process, a modeler will use an array of software. Following are the most common ones in the field.

  • Maya by Autodesk is the biggest name for animation purposes and modeling – students use it in University courses and professionals often require a certain level of proficiency in Maya when hiring.
  • Cinema4D is for movie makers and animation experts due to its capacity to integrate with other software.
  • Blender, an open-source animation software offers a set of tools for every professional but it’s considered a little less standard in the industry.
  • SketchUp is the most popular tool for architects and has a simple interface, allowing beginners to start with modeling.

interior design plan

Where is 3D Modeling Used?

As mentioned, 3D modeling is used in many industries, from product design to industrial videos. Game designers and animators use it for making different characters and objects, while movie modelers use it for special effects.

The engineering and the construction industry use it for every project they have, while the medical field benefits from all sorts of models that can be used for medical device animations for scientific purposes and treatment improvements.

The industry that profits the most from it, however, is the marketing industry. If you own a company where explaining has to be accompanied by images to help the customer understand what you do, 3D modeling videos are what you need.

When to Use 3D Modeling

You will need 3D modeling at events to showcase your work and to engage the prospects. Moreover, you could reuse the same videos in the digital marketing strategy. Those videos last about one to two minutes and are perfect to use them as ads.

For example, you can put a spotlight on your product’s greatest features with it, as well as make explainer videos for the general public. There are a few other types of videos to make in 3D. Your product demo will look much better as 3D product animation and a technical animation video will make things easily understandable to customers.

A 3D model shows right away if it needs minor or major changes. It is easier this way to finalize the design with less cost and to avoid big changes in the post-production. What’s more, your employers can distribute the videos without having to know what the video is about.

Where Can You Find 3D Modeling Services?

3D modeling service providers are easy to find. Any video production company usually incorporates such service to their standard offers. The best option for you is to find a custom 3D modeling service where you will get a video tailored to your needs.

Such a service will give you advice on your future 3D videos and tell you how they can be implemented into your strategy.

Will You Consider 3D Modeling in Your Next Marketing Strategy?

3D modeling might look like an unnecessary addition to your advertising. However, you can find it in various industries where it became a mandatory accessory. We can see it in the industrial and construction animations, interior and product design, architecture, in the field of medicine, and in engineering.

A modeler can create 3D digital representations with a mesh of points joined together. Although it’s quite labor-intensive, 3D modeling is especially rewarding in the advertising industry. With it, you can explain the previously unexplainable processes to the non-experts.

3D modeling service providers can help you create the video that will resonate with your brand’s voice.  If you’re still unsure of how it benefits your business, ask us. Contact us at PinkSquare to know more about 3D modeling and find out why your company needs it.