Brands are often put off by the cost of video production and seek alternatives. However, advertising a product or service through video can also be cost-effective if you use 2D//3D animation instead of traditional video. Technical animation and modeling have many applications, making them an excellent option for product marketing. Whether you’re showcasing a service or a complex product, there’s a way to use animation that fits your needs.
How 2D/3D Animation Can Boost Your Product Marketing
When to use 2D
If your company wants to promote a service, such as remodeling, you might not need to invest in 3D animation, which is more expensive and time-consuming. In this case, 2D animation can be a cost-effective solution. It’s great for raising brand awareness, increasing engagement, launching a startup, or introducing your company’s services. When the message is simple and doesn’t require technical explanation, 2D animation fits perfectly into your product marketing strategy.
When to use 3D
No one can deny 3D animation videos are visually amazing. Technical industries with complex products in particular can advertise themselves through it. The illusion of depth perception makes it perfect for product marketing when you need to explain intricate details. Computer graphics can’t give a good picture of how a building will look, but 3D modelling comes in handy by enhancing curb appeal. Characters are more realistic and the video will end up looking extremely professional.
This article is part of an ongoing series taken from our E-Book on Product Marketing.
Chapter 1 – Building the basics
Chapter 2 – Building Online Connections
Chapter 3 – Content Marketing
Chapter 4 – Why use 2D/3D animation for video marketing
Chapter 5 – Advertise your Site
Chapter 6 – The power of Networking
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