When it comes to the world of digital marketing, video is king. It is more engaging than other mediums. It is also more memorable which makes it an effective learning tool.
There are many types of video that can be used in marketing, but 3D animation is especially appealing. It provides a complete view allowing clients to see how products work from the inside out and in various applications. Here are some reasons you should consider including it in your campaigns.
The Images Facilitate Learning
Video has been shown to improve learning capabilities. It is a more memorable format than text or images alone.
3D animation is even more effective than regular video. It shows viewers how products function by providing exterior and interior views. It can follow them underground, inside of surfaces, and more.
Once viewers glean this information, they will get the entire picture and have a comprehensive understanding of how your product operates.
It Promotes Transparency
3D animation shows exactly how your product works and the value it can add to clients’ lives. This makes them more likely to trust your company and the products you offer. It will increase the chances of them investing in your goods and entering into a long-term contract with your business.
It Helps Your Product Stand Out
Even though 3D animation is becoming a more popular marketing tool, it hasn’t been widely adopted across companies and industries. And, because it is more suitable for certain niches, it’s not likely to become seen too often. Using it to promote your products will make your brand stand out.
It Tells Complex Stories
It can be difficult to explain certain concepts to clients with words alone. Even some 2D images may fall short. 3D animation shows how a product works from the inside out making for a simple and entertaining way to convey complex ideas.
When you show someone how a product works using text and images, they may not fully understand what it offers. If they end up receiving a product that’s not what they were expecting, they may return it which results in increased expenses for the company and unhappy customers that may leave unfavorable reviews on Yelp and other review sites.
3D animation provides a precise picture of what customers can expect from your product making for fewer returns and an improved company reputation.
3D video is an attractive medium to look at. It will captivate audiences so they are more entertained and more engaged. It will also make your marketing materials look more aesthetically pleasing.
Increases Retention Rates
Effective marketing will keep consumers on your website longer. The longer a person stays, the more likely they will be to check out your other pages and products and learn more about your company.
3D animation keeps people engaged so they will stay awhile watching your videos. This will cause them to form a favorable view of your company and it will make them more likely to convert in the future.
It Boosts SEO
As previously discussed, 3D animation boosts retention rates. Not only do retention rates increase conversions, they also improve SEO.
When people stay on your web page, it affects search engine algorithms so you are more likely to appear on the top of web results. This will get more visitors coming to your page making for an even higher conversion rate.
It Creates a Professional Appearance
3D videos give your marketing materials a high-end look. It will make your company look more impressive and modern to users and potential clients. It will give you a reputation as a cutting-edge, state-of-the-art business that companies will want to invest in.
It Saves You Money
People might think that they have to have a lot of money to create 3D animated marketing materials for their company. But this is not necessarily the case.
There are various types of 3D animation ensuring you can find a format best suited to your budget. Moreover, when you use 3D animation, you don’t have to spend money hiring actors or renting a studio which cuts down on expenses considerably.
If the video needs to be edited, you can do so easily without needing to reshoot. The video can also be repurposed and used on a variety of platforms producing a high ROI.
If you are using 3D animation, the possibilities are endless. You can speed up or slow downtime and provide views the viewer wouldn’t see in real life, all through an engaging and memorable platform. How will you be using it to take your video marketing to the next level?