STC Dip Spin were looking for a an efficient way to demonstrate the exact production flow and the features of the robot arm in an industrial setting. They opted for a 3D animation as it, compared to a regular video recording, more efficiently showcases the robotic arm, the unique technology and shows the process in a clean environment without distractions and human interference. A 3D animation also makes it possible to display the inner parts of the factory equipment and to illustrate the overall functionality of the machines. The final animation runs around 1 minute and 40 seconds and in this time the client managed to communicate all aspects about the technical product and it’s unique selling points. They have since used the product video on their website, YouTube channel and for industry trade shows.

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