We’ve talked about why your company needs 3D animation in a previous post, but we never explained in detail the process of making a 3D animated video and why 3D detailing animation is important. In this post, we’ll take you through it all and share some 3D animation tips and tricks along the way.

What Exactly is 3D Product Animation?

3D animation is a way of presenting your product in a 3D space through video. It has seen a significant improvement in the last few years, partly due to the film industry and the development of 3D animation techniques. In the last few years, 3D product videos became more affordable, and various industries use them for advertising purposes. Many industries like the food industry, mechanical, construction, and aerospace industry use product animation to put a spotlight on the product’s greatest features.

Old methods such as creating scale models vanished from the process. It means the 3D video industry and marketers can now enjoy faster prototyping, quicker marketing and promoting a product more efficiently than before.

How to Make 3D Product Animation

If you’re a business owner, you probably wonder how to make 3D product animation that will describe your product most accurately. 3D product animation starts with a concept. You or your animator will have to create storyboards that will transform your ideas into visuals.

3D product animation concept

1. Storyboards

A storyboard is usually a hand-drawn form of the video. It’s a two-dimensional presentation of the story. Storyboards serve as blueprints for action parts and the dialogue parts.

2. Animatic Mock-Ups

After you’ve created a storyboard, you have to outline the timing and motion of VFX-heavy scenes and more complex animation sequences. The animator can plan the sequence with the mock-ups, as well as continue with adding visual effects into the video segment.

3. 3D Modeling

In one of our previous posts, we explained what is 3D modeling, so, in short, it’s a technique that creates 3D models. The model is made from mesh connected by vertices. The object is then modeled into shape and later defined with more details. Here starts 3D detailing animation technique, which we’ll explain later.

4. Texturing

Texturing is essentially adding one more layer to the modeled object. In the texturing process, the animator will add a 2D overlay to color the model and give it texture. He uses all kinds of properties, from transparency and translucency to reflectivity and color. Photoshop is the most popular program to use for texturing. These details work towards creating a tangible model.

5. Rigging and Skinning

Before animating the object, the animator has to insert structure into the 3D object. In other words, you have to make the model move with rigs and matching set of controls. After rigging comes skinning, in which the animator attaches the 3D object to a rigged skeleton. Once it’s done, you can manipulate the object with the rig controls and continue with the 3D detailing animation.

6. Animation

Animation is a procedure that makes the 3D model move. The animator maneuvers the objects from one frame to another. He can also place a model on spines to follow a particular path. This is the most demanding part of 3D animation practice and depends on various elements, such as motion and fluidity, expressivity or timing.

7. Lighting and Camera Setting

Lighting is crucial to make the animation more realistic and to enhance certain parts of the object. Without it, a 3D model becomes dull or changes the appearance. Professionally added lighting effects and camera position can highlight the product’s key features, as well as accentuate what the product can do. Special camera setting creates a notion of depth and puts the product in perspective.

8. Rendering

Animation wouldn’t be complete without rendering. It is a method in which the animator puts all of the information previously gathered (movement, colors and sets) in a single frame. It is the last step before adding special effects and music. Different rendering effects will create different results, from cartoon-like effect to photorealistic outcome.

9. Compositing and Music

Rendering builds renders, which the animator touches up and edits in specific software to add the special effects. It’s called compositing. It’s essentially the moment where things blow up or morph in animated 3D videos. After that, music is added to set the tone of the video.

10. Editing

Lastly, your video expert will edit the video and set an appropriate format for digital production. In this last stage, the animator will be able to make minor changes to the finished product. However, the details will stay the same. If you wish to adjust the tiny bits of an animation, you’ll have to consider 3D detailing animation before starting the project.

animation video

What is 3D Detailing Animation

3D detailing animation is a form of 3D video that highlights small details on the product and showcases how stuff works. Animated 3D videos can then explain how the customer can operate with the product and what the product does.

This type of animation demonstrates an object in a detailed format. It usually goes from the complex design to the simpler form, which the viewer can understand.

Why You Need 3D Detailing Animation

Most industries that produce and sell products for personal use, business use or even heavy machinery have to show what their products do in a few minutes or less. 3D detailing animation is perfect for marketing purposes and events.

3D detailing can make your business stand out from the crowd. It can draw more attention since customers like to know what the products you offer are made of and how they work. Finally, a specifically-crafted video can bring you more new customers, enhance the relationships with the old customer base and make you a leader in the niche.

On a side note, get ready to pay more for a detailed video. It’s much more demanding to create tiny parts in videos than a simple object. Only a few animators will create 3D videos with excellent precision, so make sure you choose the best one in the field.

3D Animation Ideas

To sum it up, 3D product animation consists of 10 steps: storyboard and animatic mock-ups making, 3D modeling, texturing, rigging and skinning, animation, lighting and camera setting, rendering, compositing and adding music and editing. If you’re a marketer who wants to showcase their product with a 3D animation video, here are some of the 3D animation video ideas to inspire you.

Do You Need 3D Detailing Animation?

If you think your product will shine with 3D detailing animation, consult 3D product animation services you prefer. 3D detailing animation videos are perfect for companies struggling to elaborate their products to customers.

However, the videos should meet the needs and wishes of your future customers. A great video is a short, useful and unique work of art that can capture the viewer’s attention and show them the real efficacy of your product.

It’s time for you to incorporate 3D detailing animation videos into your marketing strategy. Show the audience the real value of your product. If you own a company willing to take on new video trends and want a professionally-made video, make sure to contact us at PinkSquare.

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