How ETS-Lindgren Integrates Smart Strategies in Their Marketing
About the Company
Who they are: ETS-Lindgren
What they do: ETS-Lindgren designs and manufactures components and systems that manage electromagnetic and acoustic energy across various industries and market sectors.
Industry: Electromagnetic Compatibility (EMC), Wireless, RF Shielding, Acoustic Testing, and more.
Challenge
Showcasing Complex Product Functions
ETS-Lindgren faced a unique challenge in communicating the complex functionalities of their products, especially those that are critical yet difficult to visualize with traditional methods. The company aimed to stand out as a thought leader by not only offering advanced technology solutions but also by enhancing the way they communicate these innovations to their clients.
Pricing Factors
3D Model
We modeled everything on the scene based and client delivered product models.
Complexity
Complex and detailed movements were required to convey the product’s capabilities.
Duration
1 minute 27 seconds.
Quality
client requested a realistic look for the product.
How ETS-Lindgren is Breaking Stereotypes
ETS-Lindgren is committed to improving communication within their marketing strategy, ensuring that clients can easily understand the value of their products. With PinkSquare’s animation, they used animated videos that vividly display product functionalities, making intricate details accessible to a broader audience. This collaboration has resulted in significant benefits:
- Increased Client Engagement: In a competitive digital landscape, ETS-Lindgren recognizes the power of 3D animation to capture attention. The visual and interactive nature of these videos goes beyond static images, fostering deeper audience engagement and reinforcing the brand’s message.
- Repurposability: The adaptability of these animations offers a sustainable and cost-effective solution for content distribution. ETS-Lindgren has successfully repurposed these videos across various platforms, including social media, websites, emails, and newsletters, maximizing their reach and impact.
- Simplification of Complex Ideas: Technical 3D animations have enabled ETS-Lindgren to break down complex concepts into digestible visual content. Whether demonstrating the inner workings of RF shielding in MRI rooms or showcasing the intricate design of their products, these videos make it easier for clients to grasp essential details.
- Portability: By using animated videos, ETS-Lindgren has reduced the need to transport physical products to trade shows. This budget-friendly strategy not only simplifies logistics but also allows for dynamic, engaging presentations that reach a wider audience.
- Standout with Holograms: Incorporating hologram display solutions into their marketing mix, ETS-Lindgren adds a layer of innovation that captivates trade show attendees. This cutting-edge technology helps the company stand out and ensures a memorable experience for viewers.
Results
The partnership with PinkSquare has been instrumental in helping ETS-Lindgren elevate their marketing efforts. Rhonda Rodriguez, Global MarCom Manager at ETS-Lindgren, highlights the impact of 3D animation in their strategy:
“While photographs are effective in certain contexts, we needed a more dynamic solution to tell our full story. 3D animation and hologram displays provided that answer. These tools allowed us to create marketing materials that clearly demonstrate the functionality of our RF shielding materials for MRI rooms and suites.”
Rodriguez explains how the animations helped visualize elements that are usually hidden behind wall treatments in finished projects. “Our 3D animations showed the MRI room both with and without finishes, offering viewers a clear visual of how our products integrate into the room or suite.”
At trade shows, ETS-Lindgren has seen exceptional results using these 3D animations on large video screens and rotating holograms. “The animations are dynamic, attract people to our booth, and provide a comprehensive view of how our products offer complete solutions to our customers,” says Rodriguez.
Conclusion
ETS-Lindgren’s innovative approach to marketing, combined with their use of advanced 3D animations and holograms, has positioned them as leaders in an ever-evolving industry. By making complex concepts more accessible and engaging, they’ve strengthened their connections with clients and secured their long-term relevance as industry pioneers.
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