3d Animation Video for HomeValet
About the Company
Who they are: HomeValet
What they do: They provide a SmartBox that sits outside the home. It is a storage device that regulates temperature to keep food safe and fresh so you can pick it up at your convenience. It connects with online retailers to ensure everyone is on the same page.
The company found themselves in an unusual situation as they wanted to get the word out about their product while it was still in the design stages. This was a challenge because they had no way of showing the product to clients in an in-person setting.
Furthermore, the product had a variety of customizable features that would be difficult to illustrate in a live video. It could be placed in various locations around the home, another factor that would be hard to convey to potential customers in most live and pre-recorded platforms.
3D Model: We modelled everything on the scene based on client’s blueprints.
Complexity: Complex and detailed movements were required to convey product’s capabilities
Length: Video length is medium, around 1:30 minutes.
Quality: The client requested a realistic look.
How 3D Animation Helped
3D animation was helpful in bringing a product that was still in its design stages to life.
PinkSquare created a video that showed how the product functioned, its customizable features and how it could be moved to various locations around the home. It was a great alternative to the extensive readable content that would have had to be provided to describe the components in detail.
Overall, it worked as an effective B2C marketing tool offering extensive detailed information. It helped to drive sales and provided an easily sharable, cost effective solution for the company.
The interactive format makes it possible to create an interface that both lists and links to each selling point the SmartBox has. This way, people interested in a specific aspect of the product can jump straight to it and clear their doubts.