Our creative team at PinkSquare has created this 3D product animation for Zay. Zay is an American company that offers innovative technology that changes the way recreational skiers and elite racers think about their ski boots. Their mission is to revolutionize the skiing experience by producing the world’s first automatic tensioning ski boot design and made in the USA.

In this product animation, we can see their Ski Boot in action from different angles. These Ski Boots offer biomechanical alignment with expanded shape for improved stability, which helps with better balance and a natural stance for more control as well as improved warmth and comfort for no more numb toes. The main innovative idea is the radial closure technology. This technology wraps two cables 360 degrees around the front of the foot and replaces traditional buckles. The two cables then automatically adjust while skiing and by that keep the foot and heel secure.



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