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Step-by-step
3D Animation Brief Creator

Identify your ideal 3D animation through a number of simple selections, while creating a brief we can quote from.

WHAT’S THE PURPOSE?
(Step 1 of 7)

Marketing

Usually for websites and tradeshows. Mainly to communicate USPs and to simplify the complex.

Instructions

Used for support and learning. To demonstrate e.g. installation, assembly and maintenance.

3d consumer product animation highlight reel

Other

3D animations can be used in many other ways. E.g. in sales tools and for product development.

QUALITY OF LOOK & FEEL
(Step 2 of 7)

Basic $

The basic look is more affordable and works especially well for instruction animations.

Standard $$

Most of the animations we produce are of a semi-realistic quality. Suitable for almost any use case.

High $$$

Most often used in relation to marketing campaigns and large product launches.

ESTIMATED DURATION
(Step 3 of 7)


Typical length for quick product intros on Social Media or e-commerce websites.
Often used for presenting products on company websites or on Social Media.
Instruction animations and concept videos for more complex products often fall within this range.
Longer 3D animations are most often used for educational or instructional use.

COMPLEXITY LEVEL
(Step 4 of 7)

Basic $

Works mainly for quick simple animations.
  • - Simple camera movement
  • - Basic movements
  • - Few moveable parts
  • - Simple text appearance

Standard $$

Most 3D animations fit into this category.
  • - Standard camera movement
  • - Some moveable parts
  • - Medium level movements
  • - Simple text effects

High $$$

Includes particle and water simulations.
  • - Advanced camera movements
  • - Many moveable parts
  • - Complicated product movements
  • - Fancy text animations

BACKGROUND & ENVIRONMENT
(Step 5 of 7)

Neutral $

A solid colored or gradient background.

Simple $$

A simple environment with a low level of detail.

Complex $$$

High level of detail and a higher level of realism.

OTHER INFORMATION
(Step 6 of 7)

Music or speak?

Should background music or a voice-over be added to the animation?

Will you supply a 3D model?

Most file formats will do. Otherwise we can model your product?

Will the animation have texts?

Will the visual part speak for itself or should there be supporting texts throughout the animation?

STORYLINE
(Step 7 of 7)

- Show product name and company logo for 3 seconds - The sofa is showing from the front (white background) - It turns slightly so that the side of the armrest is showing - The sofa folds out, makes a 360 degree turn and folds back again - Turns back to frontal view - Logo and slogan showing for 3 seconds
Try to describe in as much detail as possible your thoughts on what should happen in the 3D animation.

Example
- Show product name and company logo for 3 seconds
- The sofa is showing from the front (white background)
- It turns slightly so that the side of the armrest is showing
- The sofa folds out, makes a 360 degree turn and folds back again
- Turns back to frontal view
- Logo and slogan showing for 3 seconds

Or share relevant links

3D ANIMATION BRIEF

THE PURPOSE

Marketing

Usually for websites and tradeshows. Mainly to communicate USPs and to simplify the complex.
Example:
https://youtu.be/akTF1oo2Ml8

THE PURPOSE

Instructions

Used for support and learning. To demonstrate e.g. installation, assembly and maintenance.
Example:
https://youtu.be/O0MFZflUF1U

THE PURPOSE

Other

3D animations can be used in many other ways. E.g. in sales tools and for product development.
Example:
https://youtu.be/gGbBmcPUlM4

QUALITY OF LOOK & FEEL

Basic $

The basic look is more affordable and works especially well for instruction animations.
Example:
https://youtu.be/wZ01znaKxIo

QUALITY OF LOOK & FEEL

Standard $$

Most of the animations we produce are of a semi-realistic quality. Suitable for almost any use case.
Example:
https://youtu.be/TtOTK879QJU

QUALITY OF LOOK & FEEL

High $$$

Most often used in relation to marketing campaigns and large product launches.
Example:
https://youtu.be/_2IBI2wIbJk

ESTIMATED DURATION

0 - 15 sec

Typical length for quick product intros on Social Media or e-commerce websites.

ESTIMATED DURATION

20 - 40 sec

Often used for presenting products on company websites or on Social Media.

ESTIMATED DURATION

45 sec - 2 min

Instruction animations and concept videos for more complex products often fall within this range.

ESTIMATED DURATION

2 min or more

Longer 3D animations are most often used for educational or instructional use.

COMPLEXITY LEVEL

Basic $

Works mainly for quick simple animations.
Example:
https://youtu.be/Gn7Gm9XQkn8

COMPLEXITY LEVEL

Standard $$

Most 3D animations fit into this category.
Example:
https://youtu.be/7OD6wBtzacM

COMPLEXITY LEVEL

High $$$

Includes particle and water simulations.
Example:
https://youtu.be/wRD4o0XjtSg

BACKGROUND & ENVIRONMENT

Neutral $

A solid colored or gradient background.
Example:
https://youtu.be/FXHeHXSszrQ

BACKGROUND & ENVIRONMENT

Simple $$

A simple environment with a low level of detail.
Example:
https://youtu.be/KvH1ino5HKM

BACKGROUND & ENVIRONMENT

Complex $$$

High level of detail and a higher level of realism.
Example:
https://youtu.be/Hc-s9lwqiUE

OTHER INFORMATION

Music or speak?
Will you supply a 3D model?
Will the animation have texts?

STORYLINE

Get your brief

ENTER YOUR EMAIL TO RECEIVE THE BRIEF