We know that 3D animation is a great way to show how a product works inside and outside in various environments. But did you also know that it can be used and reused in a variety of ways to boost your ROI?
3D animation will get you a great return on investment because it can be repurposed in so many ways. Here are some examples of how you can get the most bang for your buck.
Blogs and Articles
The content in your 3D animated videos can be repurposed and turned into blogs, articles, social media posts, white papers, and more. Your company’s LinkedIn page is a great place to post such articles. Create a written summary of the video and there you go.
3D animation can be used across several social media platforms including Twitter, Facebook, Instagram, LinkedIn, and more. It’s a great way to capture leads and boost brand awareness.
If viewers are not actively searching for your brand on social media, they may not devote a lot of time to view your products. Therefore, you will want to capture their attention quickly. A short video of 20 seconds or less will be ideal. Put engaging footage upfront to capture their eye and draw them in.
Keep in mind that the audio on your video will be turned silent as a default. Therefore, you need to create a video that will work to capture a user’s attention even though the sound is turned off.
You may have to do some formatting changes to make sure your video works optimally on each platform, so be aware of that during the creation and editing process.
Your 3D animated videos can be sent out to clients via email. Including video in emails has been shown to increase click rates by as much as 50%. Additionally, if you use the word ‘video’ in the subject line of your email, it can increase open rates by up to 20%.
When using video in email, you may want to break up longer pieces into shorter segments and post them in individual emails to make a series. This will have a ‘cliffhanger’ effect and it will work to boost engagement.
Interactive Sales Tool
Add 3D animation to your sales presentation and you will have a more engaged, more educated audience. To make your presentation more efficient, break your video up into chapters so you can stop at key points and review as needed.
Chapters can also be effective in helping clients who are busy doing other things absorb the message your video is sending. For example, they may be on a phone call while looking at your video. If they miss a specific segment, they can browse through chapters to find the information they have missed.
When it comes to social media platforms, YouTube will be the ideal place for your 3D animated video. But less context and a possibly different motivation from visitors to your website changes the demands for length, pace, hook, length, and CTA. YouTube is also a search engine, so making use of all options to optimize content is essential to increase views. With the right SEO tactics, you can get it out to a wider audience.
Education and training
Animations and videos initially intended for marketing purposes can be converted to educational and training material. This can be done by adding captions, dividing it into sections, inserting breaks, and slowing down the pace of the video. Snippets from the video can also be used in PowerPoint presentations.
3D animation can also be used for still images. Scenes of the video can be frozen and used as photos that can be inserted in a variety of media to make it more engaging. These include:
- Social Media
- Your Website
The content in your 3D animated video can easily be repurposed into a blog post or a LinkedIn article. You can take pictures of still frames and post them on your website and social media. You can also convert it into a PowerPoint presentation that makes a terrific e-learning tool.
It Can Be Edited
Unlike other types of video that will need to be reshot if updates are made on your product, or if it becomes dated for other reasons, you can simply edit your 3D animated video so it shows the latest in technology.
When you shoot 3D video, you also save money on actors, studios, and lighting which may make it the most affordable option, to begin with. How will you be using it to boost your ROI?