ETS-Lindgren Integrates Smart Strategies in Their Marketing

ETS-Lindgren designs and manufactures components and systems to manage electromagnetic and acoustic energy for a range of industries and market sectors. The way products and their functionalities are communicated in these industries tends to be outdated. ETS-Lindgren therefore now aims to stand out as a thought leader not only in the way they use smart strategies to bring value to clients, but also in the way they provide them with a better understanding of their products and their benefits.

“The field of medicine is known for producing breakthrough innovations that save lives. However, the technology is vast and advancing rapidly that it can be hard to keep up the latest innovations. ETS-Lindgren breaks the mold with communication processes that integrate technology to promote
efficiency and a higher level of consumer knowledge,” says Joel Kellog ETS-Lindgren’s marketing manager.

How ETS-Lindgren is Breaking Stereotypes

Benefits of Using Animated Videos

ETS-Lindgren recognizes many advantages of using 3D animated videos for marketing. Some key benefits include:

• Increased Client Engagement: In today’s crowded digital landscape, ETS-Lindgren views 3D videos as a powerful tool for capturing audience attention. The visual impact and interactivity of these videos go beyond static images, encouraging deeper engagement and a stronger brand connection.

• Repurposability: Animated videos offer flexibility, making them a cost-effective solution. Once created, they can be shared across multiple platforms such as social media, websites, emails, and newsletters, increasing their overall visibility.

• Simplification of Complex Ideas: Understanding intricate product details can be challenging. Through technical 3D animation, ETS-Lindgren presents these details in a visually compelling way. Whether showing design features or product functionality, 3D videos make the experience easier for viewers to follow.

• Portability: ETS-Lindgren highlights how animated videos can reduce costs by eliminating the need to transport physical products to trade shows. This budget-friendly approach helps them reach a wider audience while ensuring a dynamic presentation without the hassle of logistics.

• Standout with Holograms: ETS-Lindgren also uses hologram displays to capture attention and showcase innovation. This technology adds an exciting layer to their brand presence, creating memorable experiences for trade show attendees.

Partnering with PinkSquare for Success

Working with PinkSquare to create this engaging content has boosted ETS-Lindgren’s marketing efforts. Rhonda Rodriguez, Global MarCom Manager, explains how 3D animations have given the company a competitive edge.

“Though photographs work well in some applications, we wanted something more dynamic to tell the full story. 3D animation and hologram displays provided us with that solution,” said Rodriguez.

She described how 3D animations helped them develop marketing materials for their RF shielding materials used in MRI rooms and suites.

“Shielding is critical to the successful performance of the room or suite. However, since the shielding is hidden behind wall treatments, it can’t be seen in photographs of a finished project. Our 3D animation showed the MRI room with and without the finishes, giving viewers a clear understanding of how our products are integrated.”

Rodriguez also shared how their trade show booth benefits from these solutions. “We’ve used the 3D animations on large video screens and rotating holograms, both with excellent results. The animations are dynamic, draw people into our booth, and show how our products provide complete solutions to our customers.”

Leading the Way in Innovation

ETS-Lindgren has positioned itself as an innovator in a rapidly changing industry. Their groundbreaking products and marketing strategies ensure their long-term relevance, helping them stand out as leaders. This innovative approach also strengthens their client relationships, setting them up for lasting success.