PinkSquare is a creator of 3D animated content that works as an effective sales tool. The company recently conducted a webinar on the benefits their videos provide. Read on to review the presentation’s highlights.
Separating Lead Generation from Sales
It’s important for businesses to know the difference between lead generation and sales. Lead generation occurs at the top of the sales funnel. At this point, people may not be as engaged with your company, so you need to come up with effective ways to capture their attention.
As people move down the funnel, they will have formed a relationship with your company, and they will be willing to devote more time to hearing about your products. Now is a great time to educate and demonstrate how your brand can add value to their lives. Both goals can be achieved with 3D animated video.
Keep it Short and Sweet
Regardless of where your prospect may be on the funnel, it’s important to keep communication short and sweet. When it comes to making a connection, video is king.
Statistics show that a video on a landing page can increase engagement by 80%. But with people’s average attention spans dropping rapidly, it’s important to keep videos short.
According to a Microsoft study, people’s attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2015. Who knows how low that number can get in the future?
PinkSquare has kept on top of trends producing animated videos that send a message in one minute or less. Animated video is ideal for shorter video formats because it can show processes in less time as compared to a live video.
For instance, say you want to show the viewer how to assemble a product. Doing so in a live format requires an actor putting the item together while fumbling with screws, tools and other equipment. With animated video, you can illustrate how the product is assembled in one fluid motion cutting down on time.
In general, a video effective in increasing conversions will include the following elements:
- The Right Message for Your Target Audience: Know your target audience’s interests so you can create a video that appeals to them.
- A Short and Sweet Format: Keep your video as short as possible so people stay engaged.
- Limited USPs: Limit your selling points to what’s truly important. Don’t get greedy and include too many. This will lengthen your video and cause viewers to lose focus.
Make It Flexible and Engaging
Passively watching a video is not as effective as getting the audience engaged. PinkSquare includes strategies in their videos that boost engagement including the following:
Dividing the Video into Chapters
PinkSquare has the capability to divide videos into chapters. This prompts the viewer to scroll through to find the information they need keeping them engaged. It also breaks down the information into snippets so it’s more digestible.
This flexible format works better for sales presentations because it allows presenters to navigate through the video easily without asking attendees to pause the content so they can make specific points.
Interactive modules are another effective tactic. They allow viewers to click on certain parts of an animated illustration so they can glean specific information and learn more about how the various parts function.
This technology can also be applied to customizable products. For example, if a product has customizable features, viewers can use the technology to build a prototype online to get an idea of how the finished product will look and function.
Reusable Content That Boosts ROI
3D animation can work across a variety of platforms. It can be used for product web pages, landing pages, showrooms, social media, trade shows, newsletters and more. The fact that it is versatile, and reusable makes it a high ROI investment.
3D animated video is beneficial to sales because it can be used to create pieces that promote lead generation and conversions, it is ideal for shorter content and its features can be customized to make it more engaging. It’s also terrific for ROI. How will you be including it in your marketing strategies to take your business to the next level?
View the full webinar here.