A good product deserves a good presentation. In an ideal world we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your website before they have any other contact with you or your company. (If they come into contact with you at all!) Your website is where you’ll be most likely doing your sales pitch. 3D animation is a great way to let your product present itself when you’re not there.
Engage your Audience
Audiences today are also demanding more dynamic, engaging content. Animating your product is an easy way to create great content and explain your product effectively. People take more interest when something is moving three-dimensionally, making videos and animations the best way to capture the attention of your potential customers. 3D animations are better at engaging audiences, especially if the product is complex. See why this is the case in our 10 second challenge: Video vs 3D Animation.
Communicate Quickly and Clearly
In a world where time is increasingly valuable 3D animation gets ideas across quickly, precisely and clearly. 3D animation lets you make an impact and communicate your product’s benefits in a short space of time. Millennials don’t have the time or patience for a face-to-face “sales” pitch. They don’t want to invest time in meetings where they don’t know anything about the product, they want to see something first. This is where 3D animation comes in, it is your online sales pitch.
Of course your time is valuable too, 3D animation and video lets you showcase your product from it’s best angles to a large audience all at once, anywhere, at any time of the day. Videos are also something that people are likely to share and watch with others, spreading their reach even further.
Many people are online daily; when they’re at work, in the evenings and at the weekends, that’s lots of hours being bombarded with advertising and content. Consequentially, your potential customers have a shorter attention span when it comes to looking online. Also, their demand for richer content and greater convenience means that companies need to rethink their advertising strategy to fit this.
Show your Product in it’s Best Light
3D animation videos are especially useful for companies with physical products. It’s obvious to use video and 3D animation to communicate product benefits and features in a simple and effective way. It’s is a visually appealing way to illustrate how products are installed, assembled and maintained. 3D animation works well for both the company and the client, as it simplifies complicated concepts and creates life-like images for better knowledge and understanding.
Competition is only a click away, it’s no longer limited to local shops during business hours. More than half the world uses a smartphone and customers today are online all the time and everywhere. Not to mention that products and services can be purchased easily from retailers and manufacturers anywhere in the world. Most people are online outside of business hours which means you won’t be around to explain your product. 3D animation can do that for you and it can do it faster, sharper and better than you can.
Written by Emma Conlan
Emma Conlan is a marketing professional from the UK, currently living and working in Copenhagen. As a member of the PinkSquare digital marketing team she creates and promotes quality content.