Video Marketing

Animated Video Marketing

Animated Video Marketing

Communicating with consumers and people, in general, these days is a “race against time”. A race against the time where they abort. People’s patience levels are dropping rapidly. If the content is not REALLY entertaining or interesting, you lose their attention in an...

How 3D Animation Videos are Used in Marketing

How 3D Animation Videos are Used in Marketing

Video has risen to the top of the digital marketing strategies as one of the most effective, if not the most effective, ways of reaching customers. But the type of video you use can make all the difference in the way it works in raising brand awareness, increasing...

8 Tips to Create a Product Video for Marketing

8 Tips to Create a Product Video for Marketing

What makes a great product video for marketing purposes Do not focus on too many features. Pick your battles. Most people will not remember the 5 things it does from a 20-sec marketing video. Focus on 1, max 3 Focus on the product, but if possible also on the pain it...

The Importance of using Animation in Video Marketing

The Importance of using Animation in Video Marketing

Let’s make one thing clear. We do not believe it is important to use animation for the sake of animation itself. We believe that the following is important and key to good communication and therefore also to great marketing videos. And because animation provides that...

Video vs. Images: Which Generates More Engagement?

Video vs. Images: Which Generates More Engagement?

When it comes to digesting any sort of information, text alone typically doesn’t cut it. The reader needs some sort of imagery to break up the text and illustrate the points the writer is making. There are two main types of imagery that can be used, video and static...

Are Virtual Showrooms the New Normal?

Are Virtual Showrooms the New Normal?

The pandemic hit the world hart bringing devastation in its wake, but it also brought its share of silver linings. It created an increased reliance on online tools and communications which worked as convenient and money-saving alternatives to how we did business in...

How to Turn Your 3D Animation into a Sales Tool

How to Turn Your 3D Animation into a Sales Tool

Research shows that video is one of the most powerful digital marketing tools. It provides consumers with video and audio telling an entire story in a format that is memorable and engaging. There are many ways to use video to connect with customers and increase...

Product Marketing (Part 6): The power of Networking

Product Marketing (Part 6): The power of Networking

Effectively networking is a must, so get out there and chat organically. Making lasting relationships benefit you on the long run by exposing your company to new opportunities. This works for any business, regardless of the field, people can still seal the deal...

Product Marketing (Part 5): Advertise your site

Product Marketing (Part 5): Advertise your site

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Product Marketing (Part 3): Content Marketing

Product Marketing (Part 3): Content Marketing

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

How to Use SEO in Your Digital Marketing Strategy

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can...

How do 3D Product Animations Boost Conversions?

How do 3D Product Animations Boost Conversions?

Have you ever tried visualizing how a really complex product works by reading a long, detailed description of it? How did you do? Probably not too well, we're guessing. Don't worry, it's not your fault. Studies show that the brain processes visual data a whopping...

Powerful Video Marketing CTAs

Powerful Video Marketing CTAs

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video....

Grab Attention with Animated Videos

Grab Attention with Animated Videos

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? If you’ve...

How Video is great for SEO

How Video is great for SEO

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their...

How 3D Animation Can Improve Sales

How 3D Animation Can Improve Sales

3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With 3D animation, you can pack information into easily absorbable, memorable, and...

Boost Customer Engagement with Animated Videos

Boost Customer Engagement with Animated Videos

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

Increase Product Visibility with 3D Videos

Increase Product Visibility with 3D Videos

We see commercials everywhere. On average, we are exposed to 300-700 advertisements every day! That’s a lot of information to process. As consumers, we tune out from most of these messages without thinking twice. But when you’re the one selling a product, how do you...

Press ▶ for Better Conversions

Press ▶ for Better Conversions

How and Why 3D Animation and Video Improve Conversion. You’ll convert better. If you’re asking yourself why 3D animations or video need to be part of your site’s strategy, there is your answer. Brands with dynamic content across their site– like video guides, 3D product animations, or videographic– have a conversion rate of 4.8%, vs the 2.9% CR for sites with none.

5 Reasons Why 3D Animation Beats Video

5 Reasons Why 3D Animation Beats Video

The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in...