Video Marketing

Why advertise when you have all the free benefits of social media? You must pay to run ads and it’s always tricky to measure whether or not it's worth the investment. But attracting solid, new clients for your business requires a bit more work than sharing content...

Brands are usually put off by the cost of a video production and try to find alternatives to it. But advertising a product or service through video can also be cost effective if you use 2D/3D animation instead of traditional video. Animation and modelling have so many...

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

In part one of our Product Marketing series, Building the Basics, we outlined the steps you need to take to create a strong foundation for your marketing campaigns and strategies. Here we will take that a step further by looking at how to go about building your online...

Having trouble boosting your company’s sales and customer retention? Then our Product Marketing basics series may be just what you need.

Businesses that use technical animation videos for marketing their products have the most success in customer acquisition and customer retention. Naturally, they have to know how to implement those videos in marketing strategies. Being able to add videos into a...

Video is all around us. You can find it in the corner store windows to your own laptop screen. Making one takes weeks, months, or even years. However, have you ever wondered how the videos you watch daily are made? In this article, we’ll go through the most popular 3D...

The construction industry greatly depends on visualizing how certain projects are going to look like. Therefore, the most reasonable way to simulate any part of the construction endeavor, such as construction equipment is by making and showing a video. More precisely,...

You can have the best product in the world, but you still won’t sell anything if you don’t show your product to the world. It requires visibility, but today there is an overwhelming amount of options to choose from. We believe that animated videos are one of the...

Have you ever tried visualizing how a really complex product works from reading a long, detailed description of it? How did you do? Probably not too well, we're guessing. Don't worry, it's not your fault. Studies show that the brain processes visual data a whopping...

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video....

Do you own a construction, transport, or manufacturing company? If you do, you probably don’t think using 3D product animation video marketing is relevant to you. It absolutely is! 3D product animation isn’t exclusive to tech companies. All companies in the secondary...

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? If you’ve...

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their...

3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With 3D animation, you can pack information into easily absorbable, memorable, and...

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

The 3D product animation and manufacturing industries may seem vastly different, but they actually work perfectly together. Here’s why 3D product product animation should be in every manufacturer’s tool kit. 3D product animation can simplify even the most complex...

We see commercials everywhere. On average, we are exposed to 300-700 advertisements every day! That’s a lot of information to process. As consumers, we tune out from most of these messages without thinking twice. But when you’re the one selling a product, how do you...

A good product deserves a good presentation. In an ideal world we would always be able to give our potential customers our very best sales pitch in person, but that’s not always the way it works anymore. The fact is, more and more potential customers will visit your...

How and Why 3D Animation and Video Improve Conversion. You’ll convert better. If you’re asking yourself why 3D animations or video need to be part of your site’s strategy, there is your answer. Brands with dynamic content across their site– like video guides, 3D product animations, or videographic– have a conversion rate of 4.8%, vs the 2.9% CR for sites with none.

Do you remember the days when building a website was the thing that only IT geeks could do? It took countless hours and a big chunk of your wallet. Nowadays, you don't need to be a web developer to build a web page, nor a technologically savvy person. Thanks to an...

The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in...