Product Video

The Power of Product Visualization Videos

The Power of Product Visualization Videos

Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...

Engaging 3D Product Videos

Engaging 3D Product Videos

Have you ever incorporated 3D product demos into your B2B advertising strategy? B2B companies have a narrow area of expertise to market. Most of the material produced for marketing purposes end up discarded since the content has to fit the exact needs of the clients....

Why Your Business Needs Construction Animation

Why Your Business Needs Construction Animation

Our last article talked about how industrial animation benefits your company. It’s perfect for marketing purpose or product demos. However, if you’re a construction business owner, industrial animation alone won’t do the trick. What you need is construction animation....

Benefits of Industrial Animation

Benefits of Industrial Animation

Construction and technical company owners often have a hard time explaining their products or services to their inexpert clients. It’s not only difficult to enumerate every single part of a house plumbing system, but it takes time to demonstrate how everything exactly...

Tips for Making Effective Product Videos

Tips for Making Effective Product Videos

Soon after making an excellent product, you’ll have to find ways to market it. If your intention is to explain how it can make your customer’s life easier, you’ll go with the most expressible medium possible: the video. That is, if the product’s use is far from being...

Product Animation Inspiration

Product Animation Inspiration

3D animation videos can show the product or the service in a way that any other marketing medium hardly can. Be they short of long pieces, if made with care, they can instigate emotion in the viewer. Apart from the fact that video improves SEO, it can and it will...

Top Three Trends for Engineering Marketers

Top Three Trends for Engineering Marketers

Engineers. Who are they? What do they eat? Where do they hide? What marketing strategies do they respond to? As a marketer, you want to make sure to speak to your audience in their own language. When writing to engineers, you need to be aware of the Marketing trends...

What are Product Explainer Videos

What are Product Explainer Videos

Pitching up services and products by portraying the overall standard and vision of your business is essential, hence the booming of explainer videos in the last couple of years. Studies show that 74% of users who watched an explainer video about a product eventually...

Video vs. 3D Animation: The 10 Second Challenge

Video vs. 3D Animation: The 10 Second Challenge

Keep it short Four times as many users would rather watch a 3D animation of a product demonstration than read a description.  This leavs no doubt about the benefits of video on your website. But video is no exception to the challenge of keeping user engagement and...