Do you own a construction, transport, or manufacturing company? If you do, you probably don’t think using 3D product animation video marketing is relevant to you.
It absolutely is!
3D product animation isn’t exclusive to tech companies. All companies in the secondary sector of the economy can hugely benefit from using video as a marketing tool.
The truth is, many companies in these industries still heavily rely on sales representatives or cold calling, which are both time consuming and expensive. This isn’t to say these methods don’t work. They do. And scrapping these methods completely is not advised, since they actually do have some benefits. Every call is cementing a strong relationship with your customers.
3D product animation videos have the power to complement your sales pitch and do most of the talking for you. The beauty of it comes down to the universality of it.
Videos communicate your message in a clear way. They put your product under a new light and allow your customers to view the product like they never have before. A growing trend across all industries is the use of video as a marketing tool. This trend has been written about at length, so feel free to check it out here.
But let’s get to the point, debunking why it’s a good idea to stick to only using “old school” methods of marketing and customer outreach, and why you shouldn’t be afraid of using the technology at your disposal to launch your business to new heights.
1- A video doesn’t need to respect office hours
You don’t need an appointment to show a customer a short video. You don’t need to stick to a schedule. They can simply go your website and view the video at first hand. Having video on your landing page can boost conversions by 80%. Videos can be watched from almost anywhere in the world. Your customers can access them on their commutes to and from work on their portable devices. It’s like having their very own pocket sales representative. It can also make your business seem more accessible, and be a subtle reminder of your presence.
In terms of outreach, including the word “video” in your email subject line is likely to boost your open rates by 19%. This is a foolproof way of boosting your email marketing campaign efficiency.
2- A video doesn’t look tired at the end of the day
You can’t blame your sales representatives for looking tired towards the end of the day, after countless miles and meetings. If anything this impaired presentability could have a negative impact on your sales. A video, on the other hand, looks good all day, providing you go the right place to get it done. Video offers the visual cues and information that words struggle to express. Why not equip your sales force with such a powerful tool? Not only are they more informative, they are more engaging.
Not only will video not look tired at the end of the day, 3D video isn’t going to look dated in the near future. 3D product animation is still cutting edge and as AR/VR capabilities improve, you will continue to see more and more products shift towards this type of product view.
3- 3D animation dresses your product in a three piece suit
Not only does 3D product animation show your product under every conceivable angle, it also shines a light of true professionalism. It shows your customers that you take great interest in the way you present yourself. It also highlights your attention to detail, which implies that you pay a lot of attention to the important things.
When Van Halen requested that all the brown M&Ms be removed from their candy bowl before each concert, it wasn’t them being divas. It was a sure way of knowing that if that had been done correctly, everything else had been done properly. Perfection is in the details.
Having a video can also make you more accessible. If you feature yourself or your company employees in the video, the trust factor is raised significantly. Putting a face to a business is far more important than most believe. Trust can drive conversions. When a first time visitor comes to your landing page, they most probably don’t know you. If they don’t know you, there is no reason for them to trust you, let alone convert or ultimately buy from you.
4- Digital technology isn’t just for the Silicon Valley
When you think of 3D product animation, your mind probably goes to Pixar or some company out of the Silicon Valley. You probably think of this technology as something out of reach or something that is ultimately useless to your product and irrelevant to your industries.
It absolutely isn’t.
Not only is 3D technology more accessible than you would think, it can actually help you show the benefits and not just the product. Customers always want to know what’s in it for them. A video will show them the lifestyle upgrades, the time-saving benefits your product could offer. Instead of showing the step by step process of the product’s functionality, a 3D product animation can show the real life benefits the product can have on the customer.
Images get shared, but videos go viral. Video is the most consumed for of media today. A well made video on your landing page will make all future marketing efforts a lot easier. Online video accounts for about 74% of all online traffic. Video will help to direct your viewer to the thing you want: conversions.
According to Insivia, 90% of users say that seeing a product video is persuasive in the decision making process.
5- Bring your company into the digital age.
Fear not, digital technologies are not your enemy. They have the potential of being a very close ally in your quest for increased traffic and higher conversion rates.
Most companies today have rudimental websites with only basic information about the company and the product. This simply isn’t good enough. Having a 3D product animation video of your product will boost your traffic and your conversion rates. People spend on average 2,6 times more time on websites with video on their pages than without.
3D product animation videos will show that you are up to date with current marketing and SEO trends, this will reflect positively on the way your company does business and improve your trust factor.
What to take away
What you need to take away from this article is the fact that 3D product animation videos are not exclusive to digital industries. Manufacturing, construction, transport and industrial companies can truly benefit from embracing these digital tools. 3D product animation videos will boost your SEO, your site traffic and ultimately grow your conversion rates.
Videos are available everywhere (with internet access at least), they help you put your best foot forward, make you seem sharp and up to date. 3D product animation is not as complex as it seems. In fact, it is easily accessible and a really great tool to help you stand out from your competition.
If this is something that you would interest you or anyone you know, at PinkSquare we make the process of making a 3D animation video extremely simple, affordable and transparent.