Team PinkSquare

Product Marketing (Part 3): Content Marketing

Product Marketing (Part 3): Content Marketing

Content, content, content... everyone raves about it. Content marketing means more than advertising. 89% of B2B marketers and 86% of B2C marketers are using content marketing to increase leads. According to Forbes, 2018 is the best year to focus on content marketing,...

Our Production Process

Our Production Process

Get to know our production process. By following these 4 easy steps, we are able to keep you in the production loop, which gets you the exact animation you want. As a result, the production process is made transparent and easy,...

What we need from you

What we need from you

Whatever your line of work is, a 3D video will ensure that your viewers can visualize the products you offer. PinkSquare delivers the finest detail-oriented 3D videos for your technical and marketing needs. Be it a B2C or a B2B video; we strive to create the perfect...

The Power of Product Visualization Videos

The Power of Product Visualization Videos

Most people’s imagination disappeared once they grew up. It’s why it is hard for them to picture concepts when hearing about them. If you’re a business owner, you know how valuable the power of the video is for your marketing strategy. However, not any type of video...

Effective 3D Animation Techniques

Effective 3D Animation Techniques

Video is all around us. You can find it in the corner store windows to your own laptop screen. Making one takes weeks, months, or even years. However, have you ever wondered how the videos you watch daily are made? In this article, we’ll go through the most popular 3D...

Why Marketers Use Product Rendering

Why Marketers Use Product Rendering

Product photos went out of fashion a few years ago, when companies started adopting digitally-made visuals for their promo material. Marketers switched to videos and pictures made by product rendering. In this article, we’ll explain what product rendering is, why...

What is 3D Detailing in Product Videos

What is 3D Detailing in Product Videos

We’ve talked about why your company needs 3D animation in a previous post, but we never explained in detail the process of making a 3D animated video and why 3D detailing animation is important. In this post, we’ll take you through it all and share some 3D animation...

A Beginner’s Guide to 3D Product Imaging

A Beginner’s Guide to 3D Product Imaging

Pictures don't do the trick in marketing anymore because your regular customer is getting more finicky each year. Even the video lost its charm in the past decade. What your product needs is a 3D product imaging technique. The improvement in the photography field made...

What is 3D Modeling and When to Use It

What is 3D Modeling and When to Use It

3D modeling has been around for quite some time. Videogame creators, interior and product designers, architects, engineers, movie makers and medical experts use it on a daily basis. Just recently has 3D modeling entered into the marketing domain. Almost every...

Engaging 3D Product Videos

Engaging 3D Product Videos

Have you ever incorporated 3D product demos into your B2B advertising strategy? B2B companies have a narrow area of expertise to market. Most of the material produced for marketing purposes end up discarded since the content has to fit the exact needs of the clients....

Why Your Business Needs Construction Animation

Why Your Business Needs Construction Animation

Our last article talked about how industrial animation benefits your company. It’s perfect for marketing purpose or product demos. However, if you’re a construction business owner, industrial animation alone won’t do the trick. What you need is construction animation....

Benefits of Industrial Animation

Benefits of Industrial Animation

Construction and technical company owners often have a hard time explaining their products or services to their inexpert clients. It’s not only difficult to enumerate every single part of a house plumbing system, but it takes time to demonstrate how everything exactly...

Tips for Making Effective Product Videos

Tips for Making Effective Product Videos

Soon after making an excellent product, you’ll have to find ways to market it. If your intention is to explain how it can make your customer’s life easier, you’ll go with the most expressible medium possible: the video. That is, if the product’s use is far from being...

Product Animation Inspiration

Product Animation Inspiration

3D animation videos can show the product or the service in a way that any other marketing medium hardly can. Be they short of long pieces, if made with care, they can instigate emotion in the viewer. Apart from the fact that video improves SEO, it can and it will...

10 Reasons to Use Animated Videos for Marketing

10 Reasons to Use Animated Videos for Marketing

You can have the best product in the world, but you still won’t sell anything if you don’t show your product to the world. It requires visibility, but today there is an overwhelming amount of options to choose from. We believe that animated videos are one of the...

How to Use SEO in Your Digital Marketing Strategy

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can...

How do 3D Product Animations Boost Conversions?

How do 3D Product Animations Boost Conversions?

Have you ever tried visualizing how a really complex product works from reading a long, detailed description of it? How did you do? Probably not too well, we're guessing. Don't worry, it's not your fault. Studies show that the brain processes visual data a whopping...

Powerful Video Marketing CTAs

Powerful Video Marketing CTAs

We all know the stats. Video marketing is not only essential to marketing, it’s becoming the cornerstone of all sales content on the Internet. That’s a problem for many businesses. Here’s why. Every John and Jane Doe in a marketing role is now spending money on video....

Top 5 reasons why SMEs need 3D product animation

Top 5 reasons why SMEs need 3D product animation

Do you own a construction, transport, or manufacturing company? If you do, you probably don’t think using 3D product animation video marketing is relevant to you. It absolutely is! 3D product animation isn’t exclusive to tech companies. All companies in the secondary...

Top Three Trends for Engineering Marketers

Top Three Trends for Engineering Marketers

Engineers. Who are they? What do they eat? Where do they hide? What marketing strategies do they respond to? As a marketer, you want to make sure to speak to your audience in their own language. When writing to engineers, you need to be aware of the Marketing trends...

What are Product Explainer Videos

What are Product Explainer Videos

Pitching up services and products by portraying the overall standard and vision of your business is essential, hence the booming of explainer videos in the last couple of years. Studies show that 74% of users who watched an explainer video about a product eventually...

Grab Attention with Animated Videos

Grab Attention with Animated Videos

So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product? If you’ve...

How Video is great for SEO

How Video is great for SEO

SEO (Search Engine Optimisation) continues to be a hot topic. Everyone wants to know the secret to getting their company’s website to rank on the 1st page of Google. Not a simple task, as technology keeps evolving and Google is constantly improving their...

How 3D Animation Can Improve Sales

How 3D Animation Can Improve Sales

3D animation is the secret weapon in your content marketing arsenal. It makes it possible to demonstrate your product in ways that text, images, and traditional video just can’t do. With 3D animation, you can pack information into easily absorbable, memorable, and...

Boost Customer Engagement with Animated Videos

Boost Customer Engagement with Animated Videos

Were you amongst the people looking for a Coke bottle with your name on it a couple of years ago? Do you rush to Youtube every time there is a new iPhone release? From a marketer’s perspective, that’s the dream, to get people so excited about your brand so that they...

Increase Product Visibility with 3D Videos

Increase Product Visibility with 3D Videos

We see commercials everywhere. On average, we are exposed to 300-700 advertisements every day! That’s a lot of information to process. As consumers, we tune out from most of these messages without thinking twice. But when you’re the one selling a product, how do you...

Press ▶ for Better Conversions

Press ▶ for Better Conversions

How and Why 3D Animation and Video Improve Conversion. You’ll convert better. If you’re asking yourself why 3D animations or video need to be part of your site’s strategy, there is your answer. Brands with dynamic content across their site– like video guides, 3D product animations, or videographic– have a conversion rate of 4.8%, vs the 2.9% CR for sites with none.

Video vs. 3D Animation: The 10 Second Challenge

Video vs. 3D Animation: The 10 Second Challenge

Keep it short Four times as many users would rather watch a 3D animation of a product demonstration than read a description.  This leavs no doubt about the benefits of video on your website. But video is no exception to the challenge of keeping user engagement and...

5 Reasons Why 3D Animation Beats Video

5 Reasons Why 3D Animation Beats Video

The digital landscape has changed tremendously over the last few years. The truth is that majority of consumers prefer watching to reading and this leads to a massive expansion of video content marketing. Video is a powerful instrument that helps to tell your story in...