So you’ve poured your heart and soul into this new product, your sweat and blood, you know why you love it, and you know why everyone else would love it. But why does no one seem to care about it? Why is it so hard for people to engage with your product?
If you’ve engineered a new pipeline, developed a cement mixer or a really cool folding table, how do you demonstrate the innovative element of your newly developed product?
The answer might be a lot simpler than you may think, humans are ultimately very predictable.
Grabbing attention is EVERYTHING
Video is the secret. It’s hard to feel engaged with a product when you can’t visualise it integrally. A 3D product animation video lets you get a view from every angle and brings your product to life. As presentation is everything and first impressions do count, it’s important to be short, concise and get right to the point. The reason it is so important to captivate your potential customers quickly is because you only have 15 seconds to capture their attention. And what better way to get to the point than a 3D animated explainer video to demonstrate your product.
They say a picture speaks a thousand words, but how many words does a video speak?
Why is product video more engaging than pictures?
Essentially, video combines two things that grab our attention like nothing else: movement and noise. Both of these elements play a considerable role in conveying an efficient message. Our brain loves video because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read. And in case you were wondering, visuals are processed 60 thousand times faster than text.
Unlike any other type of content, video has the ability to encompass all forms of media; music, links, photographs and text. Video is the “Swiss army knife” of content marketing as it centralises your content and simplifies the way you communicate it. Video also reduces engagement length (which is actually positive). Now we know that people need to be engaged within the first 15 seconds on visiting a website, providing content that requires short temporal engagement is essential.
Nearly two-thirds of consumers prefer videos under 60 seconds and anything beyond 2 minutes and people start losing interest. No need, therefore, to spend thousands of dollars on long explanatory videos. Keep it short and interactive.
How well does video work?
According to Animoto, 4 times as many consumers would rather watch a video about a product than read about it, and that 25% of customers lose interest in a product if there is no video. In a recent survey, 76.5% of marketers and small business owners who have used video marketing say it had a direct impact on their business.
Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. There is no denying that video content is where marketing is heading. Indeed, 51% of marketing professionals worldwide name video as the type of content with the best ROI and marketers who use video grow revenue 49% faster than non-video users. It is therefore safe to assume that video content will truly benefit your business.
Indeed, a growing number of sites display video content on their landing page as soon as someone visits the site. This guarantees the content is communicated from the very first moment. It helps you create a mood and convey emotions surrounding your business.
This also allows potential customers to know exactly what product it is the company offers. Video also make products seem more life-like, and offer customers better spatial understanding on the shape a size.
What will video say about your company?
There is nothing worse than landing on a web page with pixelated images and poor graphics. Having a poorly designed website can have devastating effects on your business.
Jumping on this trend will scream professionalism. It will show those potential customers that you are willing to invest time and effort in coming across as professional and that you care about making their experience on your website as pleasant as possible. Displaying high quality content has a reassuring element to it. It gives the potential customers the confidence they need in your business to drive a sale. In this day and age presentation is everything, and there is no doubt that having pleasing visuals will help convert visits into clicks and into sales.
One of the benefits of having videos on your landing page, is the fact that it draw attention, and makes visitors spend more time on your website, allowing more time for your brand message more time to sink in.
This trend sadly is becoming more and more popular, and simple video content might not be enough to make your product well and truly stand out. Here’s how 3D product animation you can get ahead of your competition.
Going Beyond Normal Video: The Future
This is where 3D animation comes into play.
Have you ever been online shopping and stumbled upon an item that you could play around with? Turn upside down, rotate, zoom in on? You probably have and you probably loved it. It made the item on your screen tangible, as if you were actually in the store holding it.
It is no secret that in online retail stores, items with 360 degree view makes visitors feel like they already own the product, as it gives them the feeling of touching and playing around with it. Of course it isn’t real, but it still conveys a feeling of control and first-hand experience. This level of customer interaction and engagement can also be achieved through 3D product animation videos.
Above all, customer engagement should be central to each and every business’ marketing strategy. The beauty of it being that creating engaging content is not all that hard. With 3D product animation video content, no need for long explanatory texts, you can let the product do all the talking.
What comes after 3D product animation?
3D product animation is just the beginning. The future holds many amazing innovations. One of which is the idea of “augmented reality” or “virtual reality”. Already heavily implemented by companies like IKEA, augmented reality not only allows customers to visualise the product in 3D, but also allows them to view the product in context directly through their smartphone devices.
This technology will allow you to view the sofa you are thinking of buying through your smartphone camera exactly as if it were in your living room. Not only does that offer the customer a sense of involvement, it will also guarantee customer satisfaction by eliminating purchase uncertainty of whether the sofa matches the curtains. Of course this method is still only in its early stages, and probably very expensive. But worry not, 3D animation will without a doubt do the job for you.
What you need to take away from this
Beyond the irony of this article (congrats if you made it this far), all you need to take away from this is the fact that 3D product animation videos can well and truly bring your products to life, stimulate your potential customers, make your products stand out from your competition’s and drive your sales. What more do you need?
So if you were wondering what your next marketing move should be, you have your answer!
If you’re considering using a 3D animation or if you’d like to get a quote, let us know. PinkSquare can make the whole process easy as pie. All you have to do is tell us what you would like and we’ll come up with an animation that meets your needs. The whole process is hassle-free, fast and affordable.
Drop us a line here.