Businesses that use technical animation videos for marketing their products have the most success in customer acquisition and customer retention. Naturally, they have to know how to implement those videos in marketing strategies.
Being able to add videos into a strategy requires a carefully-planned script. Moreover, the content should align with your customers’ needs. All you should look after is making a video that resonates with the audience on the deepest level.
The statistics can speak for themselves. According to Oberlo, 87% of marketing professionals use video as a marketing tool. What’s more, 95% of the viewers will remember a call-to-action in a video compared to 10% when reading a newsletter, a textual ad, or a blog.
However, some small businesses lack the budget to create specific content and fail to implement the necessary changes to their tactic. Luckily, good content means you need creativity and original ideas, and not the most expensive video agency. So, for all of the small businesses out there, here’s a list of 8 useful tools to make simple technical animation videos from scratch.
About Technical Animation Videos in Small Business
If you’re a small business owner just starting with your marketing venture, it’s tough to find a cheap animated video service. Nonetheless, your “basic” videos can still be creative and fun.
The process of making a video can take a lot of your time and money, but can be simple and at no cost at all. It’s only a matter of your time and willingness to get closer to customers that counts. For starters, it’s best to choose a free video maker. After a few easy, 2D videos and a broader reach, you can move up to creating more complex 3D videos or hire an animation video company to do it for you.
Tool #1: Animaker
The first tool you can use to make technical animation videos quickly is Animaker. The cloud-based tool helps you to create videos in the form of stories. They offer drag-and-drop functions, sound effects, and music, as well as pre-animated elements.
As their website says, “Animaker is home to the largest collection of animated characters, properties, BGs, icons, charts, and maps in the world. Animaker allows you to think beyond the boundaries and create the ideal video for your Business, presentations, personal projects, and freelancing projects”.
Although the videos can’t last more than 2 minutes, you can say everything you need under that timespan. It is a great free option for business owners who have little time on their hands and a small budget for marketing.
Tool #2: Vyond
Second, your small business can profit from Vyond, formerly known as GoAnimate. They offer a library of different sounds, templates, and props. Moreover, their biggest goal is to move your audience.
As the site says, “The best form of communication is telling a compelling story. Also, with Vyond, you can tell these stories beautifully and visually through video. Instead of stale, static text, you can now communicate like a pro, without the pro budget”.
However, their plans come at a price, but you can choose a monthly model and see if it fits your business needs. Making technical animation videos has never been easier.
Tool #3: Moovly
Moovly’s motto is to “easily make videos online.” You can make any kind of video with their online video editor and fun tools. They have a free trial you can check out right now. Later, if you decide you want more videos, just switch to a subscription.
Moovly’s objective is to provide you with a service that will “promote your offering, explain and engage and evoke emotions” in your customer base.
They focus on both small and medium-sized businesses as well as large enterprises. As for the small businesses, they say that you can “create a professional-looking promo video, event invitation, explainer video or video ads, with no expertise or big budget needed.”
Tool #4: Animatron
Sometimes, you have different requirements for your technical animation videos. Animatron offers two platforms, Wave.video, for social-sharing video creation, and Studio, where you can make banners and animations.
They have a Starter plan for free with three export options to social media. Every plan includes an abundant library of images and videos, voiceover recording, a library of animated emojis and Giphy, text animations, fonts, and templates.
Again, if you’re a small business owner who’s willing to dedicate some time into making videos, Animatron is the perfect solution for you.
Tool #5: Renderforest
The fifth on our list is probably the name you already heard, even if you never made a video. Renderforest helps you to make videos, animations, logos, and websites.
They want you to have all-in-one branding with the help of only one software. As the site says, “Start with our online logo maker, then create professional intros, animations, slideshows, music visualizations and finally get a creative website for your content.”
Renderforest offers a free plan for those who are starting with their video marketing venture, so consider visiting their site.
Tool #6: Explee
Explee is the application that gives you the tools to explain, engage, surprise, and convey your audience. A cloud-based video app claims you have to “captivate your audience going straight to the point.”
They offer a cheap basic monthly plan for those that would like to see how you can make the videos on a budget. Moreover, they offer an image bank, the option of whiteboard animations, In ‘n’ out effects, transitions with an audio editor and a graphics engine preview for your videos.
They will give you whiteboard tutorials if you’re a complete beginner and animate your picture formats. That way, you can follow the steps to make the video you wanted.
Tool #7: Prezi
Lastly, there’s Prezi, known as a presentations maker. However, this simple software can help you to add animations to your presentations. You will be able to add short technical animation videos directly onto the slides.
They offer a variety of templates and “building blocks” for your presentations. As they say, “Prezi is engineered for smooth, high-resolution remote presenting across all devices, wherever there’s a connection.”
Perfect content for events requires a fair price. Nonetheless, their Standard pricing plan will let you make impressive presentations and learn how to add videos in.
Do You Need Animation Videos for Your Business?
Most small businesses struggle to make ends meet and have to cut costs in marketing campaigns. What’s more, they have the time but lack the knowledge about video making.
With the 7 tools we mentioned, you will be able to turn your ideas into videos at a small price or free of charge. Just make sure to choose the right tool. Alternatively, you can hire experts at a reasonable price.
In case you don’t have the time to create videos for your campaign, make sure to contact us at PinkSquare. We’ll turn your ideas into beautifully-crafted 3D technical animation videos that will sweep your competition.